Direct Marketing Content Lead at Nedbank

Job Purpose

• To support direct marketing processes in a machine learning near real-time environment as well as understanding the workflow processes, direct marketing channels/formats and understanding of data targeting/modelling and customer behavioural Insights. Interpret/manage briefs from high level concept phase through to roll-out. Responsible for the planning, creation and execution of complex direct marketing campaigns for testing machine learning targeting methodologies 

Job Responsibilities

• Planning, scheduling and managing content workflow including copywriting, and adaptation of creative formats across traditional DM channels – text based, email, Minimailer, MMS etc.
• Manage Digital/social media content briefs relating to the machine learning project with the Group Digital content studio
• Format content for production/output through the Machine learning engine.
• Implement necessary changes in line with the client’s demand and the project objectives
• Quality control - Proofread and check the quality of work through each stage from creation to final execution.
• Load, tag and maintain assets as defined in each project brief into an agreed centralised repository in line with Group Digital standards.

Essential Qualifications

• Relevant Undergraduate Degree, or appropriate Diploma (Design/copywriting/DTP)

Experience

• This individual should ideally have hands-on experience in positioning offers 1:1 and micro-segmented target groups as well as basic understanding of test and learn methodologies.
• 2-3 years in an agency studio environment in a graphic design/copywriting/DTP capacity
• Experience working with Adobe Creative Suite and other relevant technical design software
• Exposure to data and reporting on behavioural trends/customer insights and consumer decision making processes would be highly advantageous
• Experience in user experience and CX design would be advantageous

Technical / Professional Knowledge

• Excellent in working with teams and independently
• Ability to meet deadlines
• Ability to provide original work
• Capacity to handle more than one project simultaneously
• Excellent knowledge of computer and various software tools
• Strong technical aptitude to learn new software
• Ability to pay attention to details and be well organized
• Knowledge of the industry and new technologies
• Understanding and interpretation of data and analytics (advantageous)
• Copywriting
• Knowledge and skills in graphic design/layout/DTP with specific experience in direct marketing
• Ability to present ideas effectively
• Must have intermediate level copywriting, design and DTP skills
• A team player, conceptually strong and highly skilled in design and layout.