Director: Sales, Marketing & Logistics at Country Bird Holdings Ltd (CBH)

Job Advert Summary    

• Provides strategic leadership and operational oversight for Sales, Marketing, and Logistics, with a focus on growth, market expansion, brand positioning, and supply chain efficiency to achieve sustainable customer satisfaction and profitability goals.

Minimum Requirements    

• Honours degree in Business, Sales, Marketing, Supply Chain, or related field.
• MBA or equivalent qualification preferred.
• Minimum 10 years in senior leadership roles within Sales, Marketing, and/or Logistics.
• Excellent verbal & written communication skills
• SA Poultry Industry knowledge
• Proven track record in driving revenue growth and operational efficiency.
• Strong understanding of supply chain management and market dynamics.
• Proven track record in sales growth, marketing strategy, and logistics management.
• In-depth understanding of poultry production systems, cold chain logistics, and food safety standards.
• Familiarity with South African market dynamics and regulatory environment.
• Knowledge of poultry nutrition, processing, and value chain.
• Experience in export markets and international trade compliance.
• Proficiency in CRM and ERP systems for sales and logistics management.
• Strategic Thinking & Business Acumen – Ability to align divisional goals with overall business strategy.
• Leadership & People Management – Strong skills in team development and stakeholder engagement.
• Analytical & Decision-Making Skills – Ability to interpret market data and make informed decisions.
• Communication & Negotiation – Excellent interpersonal and presentation skills.
• Customer Orientation – Commitment to delivering superior customer experience.
• Adaptability & Innovation – Ability to respond to market changes and implement innovative solutions.

Duties and Responsibilities    
Strategic / Operational / Tactical Alignment

• Monitor and Evaluate and Execute best practices in a dynamic fast passed Poultry industry constantly mitigating risks and developing contingency plans for optimal Sales mix (customer & product mix
• Early adoption of AI

Sales & Marketing

• Develop and implement integrated sales, marketing, and logistics strategies aligned with CBH South African goals.
• Drive profitability, market expansion, and operational excellence.
• Lead brand positioning, promotional campaigns, and digital marketing initiatives.
• Ensure compliance with South African regulations, food safety standards, and industry best practices.
• Set annual sales targets and monitor performance.
• Build and maintain strong relationships with key accounts, distributors, and retailers.
• Analyse market trends and competitor activities to identify growth opportunities.
• Manage pricing strategies and product portfolio optimization.

Logistics

• Oversee supply chain efficiency, distribution planning, and cost optimization.
• Ensure efficient distribution networks, cold chain integrity, and inventory management.
• Optimize transportation costs and delivery timelines.
• Implement systems for forecasting demand and managing stock levels

Financial & Reporting

• Fiducial duties as a director
• Set and monitor sales targets, budgets, and forecasts.
• Manage divisional budgets, cost controls, and profitability metrics.
• Prepare and manage departmental budgets.
• Monitor KPIs such as sales growth, market share, logistics efficiency, and customer satisfaction.
• Report to executive leadership on performance and strategic initiatives

Teams

• Lead, mentor, and develop high-performing teams across sales, marketing, and logistics.
• Foster a culture of accountability, innovation, and continuous improvement.