Divisional Head: Brand and Stakeholder Relations : CMTD50004 at City of Ekurhuleni

Key performance areas:

• Lead the positioning and promotion of City brand as a competitive, investment friendly and service oriented metropolitan municipality through integrated marketing and public awareness campaigns.
• Drive revenue enhancement initiatives through strategic marketing programmes that support improved rates and revenue collection awareness, indigent registrations, customer engagement, and public participation.
• Develop and oversee city-wide service delivery awareness and behavioural change campaigns aimed at improving public understanding, civic responsibility, customer satisfaction and resident confidence in municipal services.
• Lead digital transformation initiatives within the marketing environment, including data-driven marketing, audience analytics, content optimisation, artificial intelligence-enabled engagement tools and digital reputation management.
• Develop, implement and maintain integrated brand governance systems, policies, standards and protocols to ensure consistency, compliance and protection of the institutional identity across all departments, entities and stakeholder touchpoints.
• Oversee the development and execution of innovative, high-impact marketing campaigns that strengthen organisational reputation, stakeholder confidence and public awareness of municipal programmes and achievements.
• Build and maintain strategic relationships with government institutions, business formations, investors , civil society, community structures and strategic partners to enhance the City's profile and stakeholder collaboration.
• Ensure effective governance, compliance, risk management and financial oversight within the marketing division, including adherence to applicable legislation , municipal policies, supply chain regulations and performance management frameworks.
• Drive innovation, performance excellence and continuous improvement within the marketing function through the implementation of modern marketing methodologies, integrated planning systems and measurable performance indicators.
• Lead, manage and empower multidisclplinary teams through effective people management, talent development, performance management, succession planning and the cultivation of a high-performance organisational culture.
• Influence and support organisational change management initiatives through strategic communication, internal alignment and stakeholder mobilisation to ensure institutional cohesion and successful implementation of strategic programmes.
• Ensure effective monitoring, evaluation and reporting on marketing performance, campaign impact, stakeholder sentiment, and return on investment to support evidence-based decision-making.
• Promote ethical leadership, professionalism, accountability and Batho Pele principles in all marketing, branding and stakeholder engagement activities.

Core Requirements:

• A Communications/ Marketing/ Public Administration degree or a relevant NQF level 7 qualification
• 8 years' relevant management experience of which at least 4 years' must have been at middle management level in a Brand and Communications environment
• Strategic leadership capability
• Ability to demonstrate an understanding of critical relationships and roles of influences in the CoE
• Advanced knowledge and understanding of governance and ethics
• Sound understanding of the local government mandates and legislation
• Excellent communication and presentation skills
• Excellent report writing skills