VANS is looking for an experienced and enthusiastic E-Commerce Manager. The successful candidate will be required to drive VANS e-Commerce business and growth and oversee all strategic and operational functions within this area.
The role is responsible for collaborating with cross-functional partners to manage all aspects of the eCommerce business including, content strategy and development, promotional campaigns and other online marketing, website design, customer service, logistics, web analytics and web technologies.
Responsibilities:
E-commerce Strategy:
- In line with the regional and global directives, define, develop and execute on annual/long-term strategy for the department
- Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability
- Execute seasonal strategies to support and meet revenue and margin targets
- Determine specific product category opportunities to maximise growth areas
- Develop and implement initiatives to ensure that the site delivers the best shopping experience for our customers
- Develop and continuously optimise the e-commerce marketing
Operational Partnerships
- Planning: ensure pricing is competitive
ensure activations and buys are representative for growth
- Supply Chain: ensure accurate and timely ordering and delivery of product into the market
ensure effective freight review and digital warehouse transformation planning
- Global Digital: support key infrastructure projects (SEO, PWA, SFCC)
support global Ecomm direction
- Merchandising: ensure assortment is well matched for online platform
Ensure seasonal processes are in place
- Local/EU and Global Marketing: align on performance marketing metrics and tactics and develop a digital model
- Retail: Define Omni DTC initiatives and align on marketing calendar
- Supply Chain and Marketing: Align on role of channels, dropshipment strategy and promotional calendar
E-Commerce Reporting and Analytics:
- Analysis and reporting of the e-commerce related performance
- Monitoring and evaluation of users' behaviour to derive suggestions for improvements
- Meet all global reporting requirements (KPI, Data and Performance) as and when needed
Lead:
- Lead and manage the team responsible for uploading all content, product, and promotions
- Manage the online fulfilment team on a day-to-day basis
- Manage the relationship with our external and internal development and local and global digital and marketing teams
- Manage recruiting, onboarding, mentoring and succession within the department
- Manage the logistics relationships to ensure exceptional service for our customers
Requirements:
- Degree in e-Commerce, Retail, Business or any other related field
- Strategic agility and able to articulate the vision and purpose
- Well-developed understanding of data analysis as well as website metrics
- 3+ years' management experience in an e-commerce trading/retail environment
- Strong understanding of website design, development, and tracking
- Exercises sound judgment based on analysis, experience and fit for purpose
- Experience in online planning or buying
- Ability to interpret web analytics, tracking, and reporting, and knowledge on how to improve these metrics
- Proven ability to maintain tight budget controls
- Ability and experience in managing a dynamic, diverse and decentralised team
- Drives collaboration and promotes teamwork
- MS Office proficiency
- Valid driver’s license and own car essential
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