E-Commerce Manager - Crocs - Cape Town at Ares Holdings

Responsibilities:

E-commerce Strategy:

• In line with the regional and global directives, define, develop and execute on annual/long-term strategy for the department
• Generate and implement new sales and marketing initiatives to increase eCommerce sales and profitability
• Execute seasonal strategies to support and meet revenue and margin targets
• Determine specific product category opportunities to maximise growth areas
• Develop and implement initiatives to ensure that the site delivers the best shopping experience for our customers
• Develop and continuously optimise the e-commerce marketing

Operational Partnerships

• Planning: ensure pricing is competitive, ensure activations and buys are representative for growth
• Supply Chain: ensure accurate and timely ordering and delivery of product into the market, ensure effective freight review and digital warehouse transformation planning
• Global Digital: support key infrastructure projects (SEO, PWA, SFCC), support global E-Comm direction
• Merchandising: ensure assortment is well matched for online platform, ensure seasonal processes are in place
• Local/EU and Global Marketing: align on performance marketing metrics and tactics and develop a digital model
• Retail: Define Omni DTC initiatives and align on marketing calendar
• Supply Chain and Marketing: Align on role of channels, drop shipment strategy and promotional calendar        

E-Commerce Reporting and Analytics:

• Analysis and reporting of the e-commerce related performance
• Monitoring and evaluation of users' behaviour to derive suggestions for improvements
• Meet all global reporting requirements (KPI, Data and Performance) as and when needed

Lead:

• Lead and manage the team responsible for uploading all content, product, and promotions
• Manage the online fulfilment team on a day-to-day basis
• Manage the relationship with our external and internal development and local and global digital and marketing teams
• Manage recruiting, onboarding, mentoring and succession within the department
• Manage the logistics relationships to ensure exceptional service for our customers

Requirements:

• Degree in e-Commerce, Retail, Business or any other related field
• Strategic agility and able to articulate the vision and purpose
• Well-developed understanding of data analysis as well as website metrics
• 3+ years' management experience in an e-commerce trading/retail environment
• Strong understanding of website design, development, and tracking
• Exercises sound judgment based on analysis, experience and fit for purpose
• Experience in online planning or buying
• Ability to interpret web analytics, tracking, and reporting, and knowledge on how to improve these metrics
• Proven ability to maintain tight budget controls
• Ability and experience in managing a dynamic, diverse and decentralised team
• Drives collaboration and promotes teamwork
• MS Office proficiency
• Valid driver’s license and own car essential