E-Commerce Marketing Specialist at hearX Group

Job purpose: 
The E-commerce Marketing Specialist is responsible for all aspects related to optimizing our third-party retailer e-commerce channels (Amazon.com, and also other online marketplaces like BestBuy.com, CVS, Walmart and Walgreens) and digital e-commerce platforms (Facebook catalog, Google Shopping ,etc.) and any other marketplaces.
You will work with internal stakeholders within marketing, sales, procurement and leadership, end-to-end listing and set-up, build content, campaign management, assess page performance, drive reviews, define, set up and report metrics, inventory management and drive e-commerce traffic and sales growth.

MINIMUM REQUIREMENTS:
Minimum education (essential): 

• Bachelor's Degree in business, marketing, or related field

Minimum education (desirable): 

• Postgraduate Degree or Diploma in Marketing Management or related
• Course / Certificate in digital marketing
• Course / Certificate in e-commerce marketing

Minimum applicable experience (years):

• 3 - 5  years

Required nature of experience:

• eCommerce experience; ideally either in-house management of the Amazon channel or at an Amazon-focused agency.

Skills and Knowledge (essential):

• Familiarity with the following platforms: Google Analytics, Amazon and Shopify+.  
• Understanding of consumer online experience. 
• Knowledge of Amazon and other marketplace channels.
• Excellent English written and verbal communication skills.

Other:

The following would be beneficial: 

• Familiarity with retailer E-commerce platforms
• Knowledge and insights of the US consumer online behavior and insights
• Understanding pixel placements/trouble-shooting (Google Tag Manager and Facebook Pixels)

KEY PERFORMANCE AREAS, WEIGHTS AND OBJECTIVES
E-commerce Platform Management (50%)

• Serve as a key contact for all Amazon related activity and lead daily operations of the Amazon business to maintain profitability, sales growth and customer satisfaction.
• Maintain current products, product pages, and brand store pages to ensure accuracy and correct brand messaging.
• Liaise with internal and external stakeholders (Marketing, Operations, Customer Experience) to ensure seamless Amazon operations.
• Articulate the key needs of 3rd party partners back to the broader marketing team and organisation.
• Support new product launch and promotional campaigns by developing product listings, including asset and content development while meeting agreed upon timelines. 
• Collaborate with technical/agency partners (internal and external) to develop and deliver best-in-class site experiences.
• Drive performance and optimization of product merchandising and product detail pages across all channels. 
• Manage marketplace launches for new products, identify promotional opportunities and develop promotional calendars, working cross functionally to finalize elements from copy to design assets.
• Actively drive reviews on the respective e-commerce platforms to build credibility through implementation of the relevant tactics.
• Work with the digital marketing team to ensure campaigns sending external traffic to our product listing are optimised considering the consumer journey.

Data Tracking & Reporting (30%)

• Develop and manage KPI’s/metrics, utilize analytics to report on the performance across e-commerce efforts, glean insights and share findings with key stakeholders
• Drive strong scorecard performance against key traffic, conversion, and retail metrics through an analytical approach and a deep understanding of both the key paid and organic business drivers.
• Develop and maintain activity reports across sales and operational data to proactively address areas of opportunity.
• Closely monitor customer needs and trends and work with the marketing team to translate into future enhancements and new experiences.
• Conduct market and competitive research to inform go-to-market product onboarding strategy, pricing, launch plan and product lifecycle management.

Strategic Management Support (20%)

• Develop and lead the Amazon strategic roadmap that is driven by in-depth analysis of business results and customer insights
• Manage opportunities to increase conversion and grow presence within Amazon (e.g. Amazon Ads strategy).
• Maintain a thorough understanding of what drives e-commerce sales and have a passion for continuous improvement around owned and third-party site experience.

QMS: Sales and Marketing

• Ensure that QMS guidelines are adhered to. 
• Ensure that all supporting documents are kept to date. 
• Ensure that all processes are kept relevant.