Events Executive Ciders and Wines at The Heineken Company

Key responsibilites, but not limited to:

Analyse:

• Work closely with the marketing team to develop event and promotional activations that align with brand goals and objectives.
• Manage event budgets and ensure that events are executed in a cost-effective manner.
• Evaluate the effectiveness of events and promotions based on formalised KPI Matrix. 
• Manage Event evaluation and pre/post Event evaluation analysis.
• Make recommendations for the improvement based on and pre/post Event evaluation analysis.

Develop: 

• Develop and prepare annual event calendar liaising with relevant brand teams and regions.
• Planning and managing execution of events and sponsorships from conception through to staging 
• Ensure that the event and sponsorship rights are delivered against set brand objectives.
• Manage and develop Event & Sponsorship contracts.  

Planning: 

• Planning to be done aligned to standardised Heineken Beverages ways of working and process. 
• Planning and arranging of POS, ROI and staff needed for events.
• Planning and co-ordination of all infrastructure including cold space (fridges)
• Planning and co-ordinating of Promotional Liquor orders for events

Execute:

• Execute events according to detailed execution plan. 
• Manage event related assets optimally by limiting theft, damage, losses at events ensuring minimal loss to events assets.
• Liaise with various role-players; attend events for set-up /strike-off and facilitate the smooth execution of the event.
• Ensure that all events and promotions comply with all relevant laws, regulations, and company policies.

Champion Capability: 

• Build strong relationships within team, broader business, and external stakeholders.
• Lead personal development and career development.
• Upskill colleagues through imparting knowledge and empowering them.
• Present and conceptualise creative event ideas and opportunities.
• Develop continuous Improvements/Best Operating Practices on Eventing.
• Formulate and communicate relevant and meaningful insights for the brand and channel teams. 
• Continuously benchmark eventing practices against best in class and competitors. 

Education & Experience:

• Bachelor's degree in hospitality, marketing, event planning, or a related field.
• A minimum of 1-2 years of experience in event planning and promotion.
• Relevant experience within the Alcoholic Beverage or broader FMCG industry with clear eventing and consumer demand creation experience is preferable. 
• Strong knowledge of the alcoholic beverages industry and the associated regulations.
• Proven track record of successfully planning and executing events and promotions.
• Excellent project management skills.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to plan, organize, and execute events and promotions.
• Computer literacy – Word, Excel, Power Point.
• Ability to work in a team.