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  • Posted: Aug 1, 2025
    Deadline: Not specified
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  • HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused...
    Read more about this company

     

    Events Executive Ciders and Wines

    Key responsibilites, but not limited to:

    Analyse:

    • Work closely with the marketing team to develop event and promotional activations that align with brand goals and objectives.
    • Manage event budgets and ensure that events are executed in a cost-effective manner.
    • Evaluate the effectiveness of events and promotions based on formalised KPI Matrix. 
    • Manage Event evaluation and pre/post Event evaluation analysis.
    • Make recommendations for the improvement based on and pre/post Event evaluation analysis.

    Develop: 

    • Develop and prepare annual event calendar liaising with relevant brand teams and regions.
    • Planning and managing execution of events and sponsorships from conception through to staging 
    • Ensure that the event and sponsorship rights are delivered against set brand objectives.
    • Manage and develop Event & Sponsorship contracts.  

    Planning: 

    • Planning to be done aligned to standardised Heineken Beverages ways of working and process. 
    • Planning and arranging of POS, ROI and staff needed for events.
    • Planning and co-ordination of all infrastructure including cold space (fridges)
    • Planning and co-ordinating of Promotional Liquor orders for events

    Execute:

    • Execute events according to detailed execution plan. 
    • Manage event related assets optimally by limiting theft, damage, losses at events ensuring minimal loss to events assets.
    • Liaise with various role-players; attend events for set-up /strike-off and facilitate the smooth execution of the event.
    • Ensure that all events and promotions comply with all relevant laws, regulations, and company policies.

    Champion Capability: 

    • Build strong relationships within team, broader business, and external stakeholders.
    • Lead personal development and career development.
    • Upskill colleagues through imparting knowledge and empowering them.
    • Present and conceptualise creative event ideas and opportunities.
    • Develop continuous Improvements/Best Operating Practices on Eventing.
    • Formulate and communicate relevant and meaningful insights for the brand and channel teams. 
    • Continuously benchmark eventing practices against best in class and competitors. 

    Education & Experience:

    • Bachelor's degree in hospitality, marketing, event planning, or a related field.
    • A minimum of 1-2 years of experience in event planning and promotion.
    • Relevant experience within the Alcoholic Beverage or broader FMCG industry with clear eventing and consumer demand creation experience is preferable. 
    • Strong knowledge of the alcoholic beverages industry and the associated regulations.
    • Proven track record of successfully planning and executing events and promotions.
    • Excellent project management skills.
    • Strong analytical and problem-solving skills.
    • Excellent communication and interpersonal skills.
    • Ability to plan, organize, and execute events and promotions.
    • Computer literacy – Word, Excel, Power Point.
    • Ability to work in a team.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to The Heineken Company on careers.theheinekencompany.com to apply

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