Incubeta is a team of over 500 creators, thinkers, makers and doers working across 18 offices globally to unlock business growth for clients including Google, Hyundai, Netflix, HBO and L'Oréal.
Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilmen...
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The Feeds Specialist will be responsible for setting up, analyzing, optimizing and monitoring product data feeds for our clients. You will be responsible for all elements of data feed optimization, ensuring adherence to best practices and documented methodology to ensure a high level of service delivery. You will transform raw data into an optimized product feed, tuned for performance in each unique channel, including Google, Meta, Bing, CSEs, and other Marketplaces.
Responsibilities
Building product feeds, including optimizing, matching, modifying, sorting, and filtering mass quantities of product data into usable product listings
Setting up data imports from eCommerce platforms (Magento, Shopify, BigCommerce)
Setting up data imports via SFTP
Manipulating data by implementing SQL queries through data sorting, extraction, and optimization
Establishing parent/child variations and setting up a single product/SKU to have a shared identifier with parent SKU
Using brand mapping tools to convert multiple brand titles into a single brand
Configuring and mapping attributes from XML files
Writing queries to accomplish data optimizations, transitions, filtering, sorting and fixing broken product URLs and image URLs
Restructure product data to fit feed criteria of specific shopping engines and channels
Setting up feed exports to CSEs including Google Shopping, Facebook, Bing Shopping and Marketplaces such as Amazon and eBay
Liaising with clients to resolve any feed-related issues that come up after optimization
Communicating with various shopping channels, Marketplaces, and affiliate networks to gain clarity on their specific feed requirements
Resolving errors and warnings in various shopping channels
Joining data into the feed to support promotional activities
Working within Feedonomics platforms, Excel spreadsheets, project management systems, time tracking software and Google Suite
Requirements
Systems, Business Administration, Economics, Marketing or a related field
Basic understanding of HTML & websites
Ability to methodically analyze data sets
Utilizing a proprietary query language similar to SQL to navigate the proprietary Feedonomics databases, manipulating data through data sorting and optimization
Strong analytical, critical thinking, and research skills
Excellent attention to detail and organizational skills
Strong problem identification and resolution skills
Data optimization/manipulation experience
Ability to multitask in a deadline-driven environment
Ability and means to work from home when required (including video meetings via Google Meet)
Good English communication skills - both written and verbal for internal & external communication
Required to pass written/performance test for technical skills and aptitude for data analysis and problem-solving
Reviewing the scope and priority of support requests and coordinating with your team to ensure proper outcome
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