Global Campaigns Manager at Dentons

The legal profession is changing rapidly and Dentons is leading the way in advancing change for the benefit of clients. We are driven to challenge the status quo, delivering consistent and uncompromising quality and value to our clients in new and innovative ways. With over 19,000 individuals across 75+ countries, the Dentons platform is truly global and distinct.
Dentons continues to receive external awards and recognition, including for our continued international expansion over the last 12 months; for ground-breaking innovation through the development of Nextlaw Labs and Nextlaw Global Referral Network; and for success in advising clients across multiple regions. Dentons is also a leader on the Acritas Global Elite Brand Index and a BTI Client Service 30 Award winner.

Primary Responsibilities

• Contribute to informing the selection and/or development of campaigns, and then
  • Develop campaign plan
  • Write content where needed
  • Manage all aspects of promoting the content/campaign
  • Brief design and digital colleagues
  • Prepare digital and social media content
  • Create internal messaging and draft press releases
  • Provide sales toolkit
  • Determine CRM strategy and engagement
  • Organize webinars and similar and supporting initiatives to enhance the campaign
  • Present and deliver and promote personally the campaign to multiple internal stakeholders
• Obtain insightful client and market/competitor research on trending topics/potential campaign concepts
• Determine target audiences and monitor penetration of these audiences
• Contribute to broader CRM strategy development
• Develop campaign best practices
• Optimize web content/support
• Participate periodically in working groups to help improve the business development infrastructure
• Train others on how to optimize campaigns – leading by example and with case studies
• Write award submissions for campaigns

About You
The person stepping into this role will have

• Very strong campaigns track record and experience (minimum 8-10 years) within an international professional services environment (ideally within the legal sector)
• Experience of leading the management of complex, multi-service line, multi-jurisdictional campaigns and projects
• Experience owning/developing campaign topics and content creation
• A track record in measuring results
• A clear understanding of the typical target audiences Dentons is trying to reach and the issues/challenges trending with Dentons’ target audience
• Experience of influencing and engaging stakeholders, including building and managing relationships within a diverse global firm
• Tactful and empathetic leadership and experience coaching others to achieve a focus on common goals
• Ability to work under pressure and manage conflicting demands
• Strong intellectual rigor and commercial awareness
• Strategically focused, results driven and well-developed analytical skills
• Business international level of English – both written and oral
• Excellent writing skills and attention to detail are pre-requisites