Group Marketing Executive at Core Group

Minimum Qualifications:

• Honours degree in Marketing, Business Management, or a related field.

 Experience Required:

• 15+ years of experience in senior marketing roles.
• Proven expertise in managing C-suite stakeholder relationships.
• Extensive experience in digital marketing, including SEO, SEM, social media, content marketing, and e-commerce.
• Demonstrated success in managing and leading a diverse marketing team.

 Key Performance Areas:

• Provide strategic thought leadership for the business, the marketing team, and key stakeholders across the group.
• Integrate and optimize marketing efforts across various channels to ensure a seamless and cohesive customer experience.
• Develop and implement marketing strategies, including campaigns, events, and digital marketing, in alignment with budgetary constraints.
• Lead digital marketing initiatives, utilizing appropriate technologies and data-driven insights to enhance online presence, customer engagement, and sales.
• Oversee content creation and management, producing compelling marketing materials such as blog articles, social media posts, and other content that resonates with target audiences.
• Conduct market analysis to understand trends, competitors, and consumer behaviours across both B2B and B2C segments.
• Identify potential gaps and marketing opportunities within the group and its brands.
• Conduct industry research and trend analysis to evaluate the effectiveness and ROI of marketing campaigns, making data-driven adjustments as necessary.
• Manage cross-functional projects that align with the company’s objectives.
• Provide leadership to a team of marketing specialists and creatives, fostering collaboration across the Senior Management team.