Head of Creative & Performance Marketing at Spot Money SA

Description

The business opportunity

Rarely does a person have the opportunity to join a disruptive company that will change the way people view the financial services industry. Banking is old school, a chore, it’s expensive and something most of us don’t like doing. It’s time someone changed that and shifted the power from the incumbents to the consumer. After all it's your money, why should you constantly have to pay fees and then pay more fees just for good measure. It should be a value exchange that fits seamlessly into customers lives, imagine banking was as simple as sending a text message.

You have the unique opportunity to be part of the company that’s mission is to deliver on this promise;

Everything you want from banking minus the stuff you don’t from banks.

This role will be the creative and performance marketing leader for a fintech at a pivotal time in the business's journey. You’ll be joining a dynamic team of seasoned business, marketing, product and development professionals, as they take the product that they’ve just launched to scale. Spot Money SA is South Africa’s first open banking marketplace that combines payments, digital banking and a personalised marketplace into one “Super App”!

By joining straight after launch, you will be able to influence the Marketing and Brand strategy, placing your personal stamp on the business. We can’t lie, being in a start-up is hard, there are going to be long hours, job roles will evolve, and you will be asked to learn and grow with the business. However, this comes with great reward and personal satisfaction.

The Role:

We are looking for a strategically minded, results focused individual who sets the agenda at all levels and brings a record of accomplishment. As Head of Performance Marketing, you will embody a growth mindset while having a substantial budget to work with to drive repeatable and scalable results across multiple organic & paid channels.

Our ideal candidate will have broad visibility across the business and will collaborate daily with peers in marketing, product, analytics, and finance. This is a high performance/high impact role driving incredible growth at Spot Money.

Day to day you will be the gatekeeper of all marketing campaigns. You will think about long term strategy, execution and QA of campaigns, help monitor KPIs for program effectiveness, and use the findings for platform enhancements. You will also strive to deliver customer value by using the “Job’s to Be Done” framework across the creative and content development cycle. You will be equipped with the right tools, systems, research, and behavioral analytics allowing you and the team to deliver results through a truly customer insight led brand experience.

If you love diving into data to understand user behavior and response, and are great at creating user flows that are engaging, this is the position for you.

Requirements

Core Responsibilities:

• Direct responsibility for performance marketing on paid search, paid social, SEO, Email, In App, Push and other media channels.

• Identify and develop data-driven, automated marketing tactics that advance customers along their lifecycle; clearly focused on segmentation and deep understanding of customer journeys to drive up lifetime value and hasten payback period

• Build a comprehensive understanding of all growth levers within the business, and map out new levers, viral loops, tactics, and strategies to unlock growth.

• Monitor, analyse and optimise CX touchpoint comms, marketing comms and paid advertising creative based on the performance of each.

• Partner with creative and brand marketing team members to develop strong messaging and storytelling for direct response ads.

• Drive a holistic view of the customer using techniques to build profiles of consumers that help generate deeper understanding of conversion, retention, and subscription growth.

• Manage a budget, allocate a proper spending across all channels, continuously working on enhancing the ROI

• Work closely with our product lead to iterate on audience hypotheses, propositions and creatives and collaborate with product teams to optimize user experiences and conversion funnels

• Ensure compliance with POPIA, and other regulations on every deliverable

• Be the consumer champion understanding their needs and be their voice across all customer facing touchpoints.

• Manage your and your team’s deliverables through effective project planning and execution.

Experienced required

• Min of 5 years in a similar role.

• A high-calibre portfolio of creative strategy and execution.

Qualifications required

• Degree or post-graduate qualification in a related discipline.

What you need to Succeed

• Domain knowledge in the payments, finance or similar fields.

• Experience working with diverse and multidisciplinary teams.

• Experience working with multiple providers and systems.

• Experience with Mobile and App marketing best practices.

• Handle multiple projects simultaneously, deliver on tight deadlines and stretch KPIs.

• Constantly benchmark our performance against leading world class businesses.

• Ability to interpret and make Customer centric decisions.

• Proven organisation and collaborative skills to balance divergent priorities.

• Positive and empathetic attitude with a proven ability to work well with and lead teams.

• Excellent written communication skills: grammar, sentence structure, and spelling.

• Strong computer literacy with an ability to learn new applications quickly.

Benefits

Perks Include

• Competitive market related salary

• Flat structure

• Flexi hours

• An environment that fosters personal growth and

• Being part of a business that you can be truly proud of.