Head of Global Industry & ABM Programs at NTT Ltd.

Your day at NTT DATA

• The Director, Account Based Marketing (ABM) is a leadership role, responsible for executing the ABM strategy to drive growth and engagement across regions, as well as being responsible for driving the ABM strategy across multiple countries.
• Through the execution of the ABM methodology, this role is accountable for driving a significant uplift in engagement with clients to retain and expand their engagement with the organization, ultimately driving long term sustainable growth in accounts and across countries/regions.
• This role is responsible for collaborating closely with the local/regional sales, marketing and other cross functional teams to plan, execute and drive ABM programs into identified clients.
• Accountable for spearheading the organization's strategic ABM program approach (1:1 or 1:few or 1:many), this role works with relevant marketing hubs to deliver compelling campaigns and content and ensuring the right clients and ABM construct and approach for global campaigns.
• This leadership role is responsible for leading, managing, coaching and mentoring a team of ABM professionals, fostering a culture of innovation, collaboration, and continuous improvement whilst focusing on achieving operational excellence.

Key responsibilities:

• Defines the ABM strategy and approach, working closely with relevant sales and marketing leads.
• Translates the needs of the customer to personalized ABM programs aligned to business goals and objectives.
• Delivers against KPIs identified and aligned to business targets.
• Identifies, plans and implements the ABM program approach aligned to business priorities, goals and identified client needs, working closely with relevant marketing teams.
• Manages, defines and supports the best ABM approach and tactics for global campaign and brand initiatives such as Tour de France.
• Works across multiple areas with local/regional sales and marketing teams on the identification and execution of key accounts and cluster campaigns based on client insights.
• Drives and demonstrates ABM adoption and performance in achieving business goals.
• Acts on insight to ensure continued evolution and focus on driving pipeline results.
• Manages and communicates with key stakeholders and executives across regions/wider business to ensure demonstration of impact of ABM with clients and sales.
• Manages, and provides coaching and mentoring to team members.

To thrive in this role, you need to have:

• Significant ability to influence others to drive for results.
• Excellent sense of teamwork and collaboration.
• Effective communication skills (written/verbal) to achieve specific objectives.
• Excellent ability to gain others' support for ideas, proposals, projects and solutions.
• Excellent ability to be flexible and independently meet deadlines.
• Significant knowledge of web 2.0, search, wikis and interactive elements and appropriate use.
• Significant ability to develop, maintain and strengthen partnerships/relationships and establish credibility with others inside and outside the organization who can provide information, assistance and support.
• Significant understanding of multi-channel engagement data, behavioral data and predictive data, in order to leverage same for optimization of client engagement.
• Significant program management skills with the capability to juggle a range of projects and consistently deliver results.
• Full range of technical marketing skills including, insight development, messaging development, campaign planning and activation and marketing performance management.
• Strategic vision for account-based marketing that aligns with overall business goals.
• Significant understanding of account-based marketing principles and practices, with a focus on delivering personalized experiences to target accounts.
• Significant proficiency in using data and analytics to inform marketing strategies and measure the impact of ABM initiatives.
• Significant leadership experience in managing teams, driving initiatives, and mentoring staff members
• Significant budget management skills to allocate resources effectively and measure ROI.
• Significant creative thinking to develop innovative ABM approaches that differentiate the organization from competitors.
• A focus on achieving tangible business outcomes through ABM efforts, such as pipeline growth and revenue generation.

Academic qualifications and certifications:

• Bachelor's degree or equivalent in marketing, business, communications, or a related field.
• Certifications in ABM, digital marketing, or relevant IT domains can provide a competitive advantage.

Required experience:

• Significant demonstrated experience in a technology and/or business environment, preferably a global organization.
• Significant demonstrated experienced gained within a Marketing or Marketing Communications or On-line Agency role.
• Significant demonstrated ABM experience – particularly in the world of 1: few execution.
• Significant demonstrated experience managing and leading a Marketing team, preferably an ABM team.