Head of Growth Marketing at Salt South Africa

Head of Growth

My client is looking for a Head of Growth which has strong eCommerce, Digital Marketing and Product Management experience.

Responsibilities:

• Direct the customer acquisition, retention, frequency and monetisation strategies to drive the business to its customer acquisition and order growth targets using paid and organic digital channels.
  • Lead the implementation and management of these strategies.
• Be responsible for achieving the overall monthly order targets, regional order and targets 
• Own the first time buyer targets overall, per region and per platform.
• Manage and grow the digital performance marketing, promotions, email and push messaging, in app merchandising and marketing analysis teams.
• Work with the product team to build marketing automations, enhance efficiency and effectiveness of performance marketing, promotional spend or CRM messaging, enhance conversion funnels and develop features to enhance customer acquisition.
• Closely collaborate with the Head of Marketing to:
  • Align on brand messaging, creative, brand positioning, customer propositions and target markets.
  • Execute through the line campaigns and direct the performance marketing team on the execution of digital brand initiatives and campaigns.
  • Direct the growth teams’ creative requirements and continuous improvement of the performance of design and copy used in all digital marketing channels.
  • Provide input to ATL and offline activities to drive growth
• Collaborate with the restaurant and sales team to drive restaurant partnership campaigns with key national and local restaurant brands to drive growth.
• Be responsible for the restaurant and 3rd party advertising budget targets and monetisation goals.
• Set and manage the promotions, CRM and performance marketing budgets.
• Direct the tracking, attribution, reporting and ROI assessment of all growth related spend.
• Champion experimentation, iteration and metrics-driven analysis and decision making.

Attributes required

• Deep knowledge of, and experience with the full spectrum of digital marketing platforms and attribution/tracking tools
• Proven success managing online marketing campaigns with an acquisition focus (eg. CPA, CPL, CPO, CPI)
• Understanding of organic acquisition channels (SEO and ASO)
• Experience building a comprehensive digital marketing and customer communication strategies from the ground up
• Experience working with product teams to define requirements and develop roadmaps
• Experience in ecommerce (mobile/app experience preferable)
• Experience in directing customer behaviour and segmentation analysis
• Highly analytical and data driven with a strong attention to detail
• Previous experience managing & mentoring teams of digital marketers email marketers and analysts
• An understanding of the sensitivity to potential trade-offs between performance marketing and brand
• Enthusiasm for a fast paced environment and the ability to prioritise and manage competing priorities
• Experience with Firebase / Google Analytics or similar analytical tool
• Professional in Excel
• Experience in using Tableau / Qlikview / Google Data Studio or other BI tools

Qualifications and Experience:

• A relevant bachelors degree
• Postgraduate qualification and/or MBA advantageous.
• 5+ years of growth-focused experience.