Inbound Marketer at Pavago

About the Role

• We’re hiring an Inbound Marketer to build and scale content-driven marketing systems that generate traffic, leads, and conversions.
• This role goes beyond SEO — you’ll create high-quality content, lead magnets, and conversion assets, while distributing them across the right channels to drive measurable growth.
• If you understand search intent, inbound funnels, and content that actually converts, this role is for you.

Responsibilities
Content Creation & Optimization

• Create high-quality, value-driven content that builds authority and drives engagement
• Write and optimize:
• SEO blogs
• Website pages
• Inbound assets

Optimize content for:

• Search engines (SEO)
• AI-driven discovery (LLMs, AI search, featured snippets)
• Develop conversion-focused landing pages
• Inbound Marketing Execution
• Execute inbound strategies across:
• SEO and content marketing
• Lead magnets (guides, checklists, playbooks)
• Social media distribution
• Website and landing page experiences
• Align content, distribution, and conversion across the funnel
• Lead Magnets & Conversion Assets
• Plan and create lead magnets that capture demand

Write:

• CTAs
• Gated content copy
• Thank-you pages
• Follow-up flows
• Collaborate with design and marketing teams to improve conversion rates
• Research & Strategy

Conduct research on:

• Target audiences
• Competitors
• Industry trends
• Identify content gaps and growth opportunities
• Develop strong content angles and inbound campaigns

Stay updated on:

• SEO trends
• AI search evolution
• Content distribution strategies
• Analytics & Performance

Monitor performance using:

• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• SEMrush / Ahrefs

Analyze:

• Traffic
• Engagement
• Conversions
• Optimize content based on data and outcomes (not vanity metrics)

Requirements

• Proven experience in:
• Inbound marketing
• Content marketing or content writing
• Strong understanding of:
• SEO and search intent
• Inbound funnels and lead generation
• Ability to create high-value, conversion-focused content

Experience with:

• GSC, GA4, SEMrush, Ahrefs (or similar tools)
• Excellent written English communication and storytelling skills
• Portfolio showcasing results-driven content or inbound work
• Understanding of how AI is changing search and content discovery
• Familiarity with social media as a distribution channel
• Comfortable working remote during U.S. business hours

Nice to Have

• Agency experience
• Experience building or scaling lead magnets
• Advanced knowledge of content distribution strategies
• Deeper experience with AI-driven content optimization

Tools & Tech

• Google Search Console (GSC)
• Google Analytics 4 (GA4)
• SEMrush / Ahrefs
• Content and SEO tools
• Social media platforms