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Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND integrated marketing (e.g., campaign planning and execution, digital marketing), event management, program management, marketing operations (including campaign reporting and analysis), or related work experience.
Experience working in regional cross-functional teams, with a strong ability to coordinate efforts, manage dependencies, and align goals across diverse functions and cultures.
Responsibilities
Integrated Marketing Planning: You will define the local solution area marketing plan that leverages regional strategy, execution frameworks and marketing technology to drive business priorities via local marketing engines (e.g., digital, social, email, events). You align marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) focused on outcomes and relevant metrics. Bringing deep knowledge about the local market and expertise to the marketing plan. You will collaborate with regional stakeholders to align the local Marketing plan to strategy, capabilities, and engines. You will embrace and land the EMEA regional scale programs with impact in your market and ensure local business priorities are being addressed in your marketing plan. You will gather and share internal and external feedback about the quality of the plan.
Integrated Marketing Execution: You will develop, land and optimize the solution area marketing plan based on insights from customer targeting, segmentation tools and various metrics and local-market knowledge, continually updating and improving customer experiences (e.g., optimizing segments, spend, performance, improving digital channels). You ensure all plans adhere to critical company policies such as privacy, accessibility, compliance and brand.
Data-Driven Decision Making and Performance Management: You embrace a data-driven marketing culture and will use data-driven insights leveraging available tools and dashboards to optimize marketing strategy and delivery. You evangelize the marketing impact in your subsidiary and provide recommendations back to the EMEA CSA team and Centre of Excellence teams for improvement. You inspire sellers and leaders to act on marketing signals and marketing data to build and progress pipeline. You proactively develop strategic responses based on data to specific market strengths, weaknesses, opportunities, threats, and/or trends.
Budget Management –You are accountable for the solution area integrated marketing budget for your subsidiary, ensuring adherence to budget principles, quarterly seasonality spend guidelines and compliance standards.
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