Intermediate Social Media Manager at Werkie

More About the Role

• This role is ideal for someone who deeply understands social media platforms and knows how to extract maximum value from each channel. The successful candidate will manage multiple client accounts and focus strongly on execution, publishing, optimisation, and performance tracking. This is a hands-on role, not purely strategic.

Key Responsibilities

Social Media Management & Execution

• Manage accounts across Meta platforms (Facebook and Instagram), LinkedIn, and TikTok where applicable
• Execute approved content strategies accurately and consistently
• Ensure content aligns with brand tone, objectives, and platform best practices
• Manage multiple client accounts without compromising quality or deadlines

Meta Business Portfolio (Essential)

• Work confidently within Meta Business Portfolio
• Schedule, publish, and manage posts using Meta tools
• Assign and manage page access and permissions as needed
• Monitor performance metrics via Meta Insights
• Flag trends, issues, or opportunities to the Brand Manager

Content Scheduling & Tools

• Schedule and manage content using Hootsuite (or similar tools)
• Ensure correct formatting, tagging, hashtags, and links
• Maintain accurate scheduling with zero posting errors
• Cross-check scheduled content against approved content calendars

Planning & Team Coordination

• Assist with monthly content calendar creation
• Coordinate closely with design and copy teams to meet deadlines
• Manage content approvals and version control

Community Management

• Monitor comments and direct messages where required
• Engage or escalate queries according to brand guidelines

Reporting & Performance Tracking

• Support monthly social media reporting
• Track metrics such as reach, engagement, clicks, and follower growth
• Provide insights to optimise content and refine strategy

Minimum Requirements

• Minimum 2 years professional experience managing social media accounts
• Proven experience with Meta Business Portfolio
• Experience using Hootsuite or similar scheduling tools
• Strong understanding of Instagram, Facebook, and LinkedIn dynamics
• Excellent organisational and time management skills
• Strong written English skills and attention to detail

Preferred / Advantageous

• Agency experience
• Exposure to TikTok content management
• Basic understanding of paid social media
• Experience collaborating with designers and copywriters