Junior Community Manager at The South African Breweries (SAB)

• The Key Purpose of this role is to act as the face and voice of the brand by managing and nurturing online communities through consistent, professional, and engaging two-way communication, driving brand loyalty, positive sentiment, and meaningful consumer engagement across digital platforms.

Key Roles & Responsibilities:

• Manage day-to-day community engagement across social media platforms, including responding to comments, messages, and mentions in a timely and brand-appropriate manner.
• Create, schedule, and publish social media content in line with approved content calendars and brand guidelines.
• Actively monitor brand mentions, keywords, and conversations to identify engagement opportunities, risks, or emerging issues.
• Manage and execute online competitions, giveaways, and interactive community initiatives.
• Support the execution of social media campaigns by coordinating with internal teams and contributing to content and engagement execution.
• Provide live coverage and real-time engagement during events when required.
• Escalate sensitive issues, complaints, or crises appropriately while maintaining professionalism and brand tone.
• Track, collect, and report on community engagement metrics, including likes, shares, comments, and sentiment.
• Prepare basic weekly and monthly engagement reports with insights and recommendations.
• Maintain accurate engagement logs and documentation of interactions and escalations.
• Contribute to continuous improvement of community management processes and best practices.

Key Attributes & Competencies:

• Strong understanding of social media platforms and online communities
• Excellent written and verbal communication skills
• Strong interpersonal and presentation skills
• High attention to detail with strong execution discipline
• Analytical thinking with the ability to track and interpret community KPIs
• Ability to perform under pressure, including during high-engagement periods or crisis situations
• Tech-savvy with a solid understanding of online marketing principles
• Proactive, self-starter mindset with strong organisational skills
• Ability to adapt quickly in a fast-paced digital environment
• Strong understanding of South African and broader African cultural contexts

Minimum Requirements:

• Matric
• Higher Certificate, Diploma, or relevant tertiary qualification or certification
• BSc Degree in Marketing or a related field (advantageous)
• Minimum of 2 years’ experience in community management or a closely related role
• Proven experience managing online communities and social media platforms
• Experience with live event coverage
• Experience planning and executing community initiatives
• Ability to identify, track, and report on relevant community KPIs
• Computer literacy