Junior Digital Marketing Specialist at Premier Hotels & Resorts

ROLE OVERVIEW

The Junior Digital Marketing Specialist is responsible for the implementation, execution and optimisation of the digital marketing strategy and digital marketing campaigns. The incumbent will have a strong grasp of current digital marketing and social media tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

DUTIES/RESPONSIBILITIES:

Marketing:

• Conceptualise and implement the Premier Hotel & Resorts digital and communication plan and appropriate marketing strategies in the most cost-effective way ensuring brilliant standards, effective strategic positioning, breakthrough creativity that delivers results and drives brand equity.
• Research and seek innovative digital opportunities and development of tactical marketing activities and digital campaigns.
• Drive the planning, direction, coordination and roll-out of professional and relevant collateral for different market segments and campaigns.
• Segment audiences and understand customer buying behaviours and profiles.
• Guide content marketing strategy and supported creation of innovative media content partnerships to amplify reach and drive customer engagement.
• Stay abreast with all technical and content advances in the world of Facebook and other online marketing channels to bring thought leadership and fresh, innovative developments to our product and marketing growth strategy.
• Implement and execute digital marketing campaigns.
• Support relevant media planning and buying.

Email Marketing:

• Build and deploy monthly email newsletters
• Ensure effective database management in hotels, meeting POPIA requirements
• Manage all manual email unsubscribes on Guest Management Porta

Social Media:

• Create and manage the content calendar for all social media channels.
• Plan, maintain and execute the digital marketing and social media strategy and calendar (monthly, quarterly and yearly).
• Develop creative briefs and review creative treatments for all social and digital channels.
• Execute and manage paid social campaigns, which includes managing Facebook, Twitter, LinkedIn, Instagram and YouTube as well as all other digital media ad campaigns.
• Formulate and manage monthly content strategy and social calendars across all platforms

Reporting and Analysis:

• Measure and report performance of all digital marketing campaigns and assess against goals (monthly).
• Generate weekly and monthly reporting for all key metrics, KPIs, and learnings.
• Optimise, monitor and report on campaigns and content as necessary and provide tactical solutions.

REQUIREMENTS:

• Relevant qualification.
• Minimum 2 years’ experience in Digital Marketing.
• Proven success working across Facebook and Twitter’s marketing platforms.
• Experience in data analysis, creating insights, embedding learnings and collaborating with partners across various markets.
• Experience in managing social media and/or display/search advertising campaigns.
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience working with technical teams on digital initiatives.
• Familiarity with the digital media landscape and exposure to the likes of YouTube, Google, Facebook, Twitter etc.
• Excellent working knowledge of web analytics tools (e.g Google Analytics) and the ability to analyse data from multiple sources.
• Technical knowledge and implementation of the different types of remarketing strategies.
• Be up-to-date with the latest trends and best practices in online marketing and measurement.
• Appropriate experience in the hospitality or tourism industry would be advantageous
• Experience on Google Workspace advantageous.

COMPETENCIES:

• Computer literacy skills.
• Problem solving skills.
• Ability to multitask.
• Team player.
• Excellent communication and presentation skills.
• A high attention to detail as well as accuracy and consistency.
• Ability to work under pressure.
• Eagerness to learn new things quickly.
• Passion and enthusiasm.
• Excellent people management skills.
• Sense of urgency to get results
• Flexibility and endurance in a challenging environment