Manager Brand Activation & Communities- Running & Outdoor EM-South at adidas Group

Key Responsibilities

• Work closely with the Global team, EM Hub team and Supervisor to develop and drive an integrated brand strategy for Running category.
• Plan and drive the execution of the local Running Brand Activation calendar. Ensuring this calendar is focused on key brand priorities and drives local market initiatives where relevant.
• Manage EM South Communities, according to global/ EM direction, including budget allocation, contracts, relationships, and activation executions.
• Develop brand communication strategies for local properties/events sponsored by adidas and adidas athletes ensuring we drive our brand association at every relevant moment with the aim to grow both brands.
• Manage Running MWB across EM South in alignment with Supervisor and EM guidelines as part of the planning process.
• Ensure a cross department pre- and post ROI analysis of all MWB spending – max the return on all MWB investments.
• Conduct relevant Consumer/Market research studies using insights to motivate and inform decisions. 
• Drive EM South Running Brand KPIs through the deployment of brand strategy and monitor Brand Health via tracking studies.
• Provide a clear vision and direction to direct & indirect teams with relevant objectives and KPIs (specifically PR & SpoMa counterparts to leverage our partners and gain media exposure & credibility).
• Work closely with SpoMa manager to incorporate Running partners into key brand moments.
• Other duties as assigned by supervisor.

KPI’S

• Category Net Sales and Margin
• Market Share of category 
• Full Price Sell Through 
• Brand Sentiment
• Media and PR performance KPI’s

Key Relationships

• Marketing team
• EM Hub Brand Activation team (Global team: project dependent)
• Channels EM South
• External Agencies
• Contracted partners

Knowledge, Skills and Abilities

• Significant knowledge of the brand communication marketing mix (media, events, sponsorship, retail, PR) with a major global brand or retailer (sporting goods/ lifestyle industry preferred).
• Deep understanding of local Running landscape, brand landscape and youth culture.
• Strong leadership skills- experience in influencing a diverse team and working in a complex matrix environment.
• Experience managing external agencies and partners.
• Marketing budget management.
• Advanced user of MS Office suite of products.
• Experience in both market and above market organization preferred.

Requisite Education and Experience / Minimum Qualifications

• University degree in Business or Marketing or a minimum of 6-8 years equivalent professional experience, ideally in Marketing with a focus on Brand Management.
• Fluent in English.