Manager Events and Brand Experience - Auckland Park at The South African Broadcasting Corporation (SABC)

MAIN PURPOSE OF THE POSITION

Reporting to the Head: Marketing , the incumbent is responsible for showcasing and building SABC Mother Brand and sub-brands through strategic, identified Events and Brand Experiences to build brand affinity for increased audience share.

DUTIES AND RESPONSIBILITIES

DEVELOPMENT AND IMPLEMENTATION OF STRATEGIC PLAN

• Develop and implement effective events and branding strategies in order to continuously improve the image of the SABC and build brand affinity.
• Oversee the development, implementation, and evaluation of the News brands and PR strategy in line with the overall corporate marketing strategy.
• Cascade strategy to the teams.
• Provide direction to the teams to implement the strategy.
• Review and Report on the achievement of business unit objectives.
• Oversee and implement events and brand experiences for SABC brands to meet agreed upon objectives.

BUSINESS OPERATIONAL EFFICIENCY

• Create SABC-Owned major annual events
• Support all sub-brands with events, brand experiences as and when needed.
• Together with Head of Marketing Marketing identify opportunities within the overall Corporate Affairs and SABC Marketing strategies to bring brands to life through events and brand experiences.
• In consultation with the News platform, lead the development, execution and evaluation of a range of national platform campaigns.
• Manage the application of the brand across corporate internal partners as well as external partners
• Manage all tours events to the SABC
• Work closely with SABC Marketing Manager Special Campaigns and to identify and develop a succinct Events and Brand Experiences strategy and implementation plan for each fiscal cycle.
• Work closely with all SABC Marketing managers and Stakeholder Relations to identify key events, brand experiences and partnerships to amplify SABC Mother and associated brands, including internal comms manager.
• Guided by Manager Corporate Brand Marketing ensure cohesive support for all Sponsorship propositions to ensure SABC Brand/s is/are well represented from a events and brand experiences perspective.
• Keep up to date with global and local trends in the eventing and brand experiences sphere to ensure delivery of cutting edge and succinct events.
• Work with Digital Manager and Social Media Manager to ensure key digital and social media elements are always included in events and brand experiences.
• Order, manage and keep detailed inventory of SABC branding as per overall strategic and project requirements.
• Develop and manage a database of preferred events and activations vendors and suppliers.
• Provide strategic input and direction during annual planning cycle to ensure events and brand experiences are planned and budgeted for.
• Provide comprehensive post event reports to track against deliverables and use results for future planning.
• Continually report and provide feedback to Head of Marketing on the performance of the department via status meetings, monthly and quarterly reports.
• Ensure tight budget controls are in place for all special campaigns, sponsorship and partnerships as well as trade exchanges.
• Ensure all relevant Supply Chain Management, Events and Hospitality and other policies are adhered to during the execution of duties on a day-to-day basis.

GOVERNANCE , RISK AND COMPLIANCE

• Monitor and report on operational risk and compliance matters
• Implement internal control measures to ensure good governance.
• Manage risks to protect organisational integrity, create value, prevent financial loss and ensure compliance with applicable policies and legislations. 
• Develop and provide input into policies to ensure good governance
• Implement execution internal risk audits identified and address gaps.

STAKEHOLDER MANAGEMENT

• Foster relationships with  all relevant stakeholders through  collaboration to achieve  business objectives
• Liaise with Marketing agencies to commission and implement brand campaigns
• Create a cross functional communication with relevant stakeholders i.e. Market Intelligence on audience and market trends

PEOPLE MANAGEMENT/LEADERSHIP

• Contract and manage the performance Management  in accordance with organizational policy and procedures
• Manage adequate staffing for workload and effective leadership (leave management)
• Effective briefing and communication with department staff.
• Guide, manage, motivate and develop direct reports within the department.
• Personal Development Plans (PDP) for all staff members
• Provide direction on the retention and attraction of staff
• Individual coaching and mentoring conducted on an ongoing basis to meet performance needs
• Oversee employee relations to ensure conducive and productive working environment

INHERENT/MINIMUM REQUIREMENTS

QUALIFICATIONS

• A National Diploma or Degree in Marketing or relevant  qualification

EXPERIENCE

• 7 years’ experience within a classical, brand-building environment with at least 4 years’ experience on a management level in a marketing environment.

KNOWLEDGE

• Understanding of the media/entertainment/events/brand experiences/activations environment.
• Availability to work long and unusual hours over weekends as per requirements of events calendar.
• Excellent communication (verbal and written) and interpersonal skills.
• Computer literacy in MS environment (Word, Excel, PowerPoint) as well as digital environment.
• Ability to build and maintain relationships.
• Ability to manage both downward (staff) and upward (SABC Stakeholders and Governance structures).
• Ability to build relationships with SABC talent.
• Able to effectively and quickly solve problems and take decisions.
• Able to produce detailed briefs and project plans in which objectives are clearly defined and action steps for achieving them are clearly specified.
• The ability to establish clear priorities; schedule activities to ensure optimum use of resources; monitor performance against objectives.
• Ability to proactively and responsibly manage a budget.
• Excellent project and people management skills.
• A result driven, solution orientated and focused individual with the ability to successfully lead, manage and motivate both internal and external supplier teams
• Passion and drive for events and brand experiences, constantly analysing trends and sharing best practice and case studies.

CLOSING DATE: 29 APRIL 2024