Market Analyst at Tsebo Solution

Duties & Responsibilities

• Identify information needs. Develop and deploy the right tools to make the information management process easier, faster and better
• Stakeholder mapping and Database relationship
• Assure the validity of all information, using several information sources (both internal and external)
• Analyse key business, market, competitors, customers and shoppers' information, identifying market trends and business opportunities and risks. Make recommendations to generate/unlock growth and support the team to generate action plans. Ensure clear and on-time communication within key accounts team:
• Coordinate great communication process to assure the understanding and use of information by the development and deployment of best in class reports, tools and plans to guarantee on time communication and understanding
• Monitoring and communicate competitors' activities allowing Tsebo to keep a step ahead.
• Constantly monitor and communicate volumes and other aspects of company performance against previously identified benchmarks, KPI's and agreed targets and objectives
• Where adverse variances exist in performance against targets, Ensure that the possible causes are identified and escalated to the relevant teams Customer
• Develop a comprehensive understanding of the customer landscape
• Develop strong and accurate Customer performance drivers overview, quarterly, situation analysis annually
• Understanding of competitor and other categories in key channels to leverage best practice within the market place People
• Ensure synergies leverage across Strategic & Analytics Insights Team
• Build strong relationships across the commercial, insights and marketing organization, bringing together diverse teams to create optimal solutions for the total business
• Improved and relevant customer feedback
• Influence others through collaboration, especially in building stronger and more insightful customer stories
• Build solid capabilities in terms of: Category/Accounts performance drivers, retail trends
• Skills and Competencies
• Excellent knowledge of Microsoft (Excel, Word and PowerPoint) and experienced level of use of general system software
• Basic Sql knowledge
• High cognitive function, with strong business acumen and a willingness to challenge conventional structures and processes
• Sales support systems (technologies)
• Business processes, concept development, implementation and evaluation
• Strong customer orientation, market research literacy
• Persistence and tenacity
• Ability to plan ahead and be aware of all the different sectors
• Must be confident and able to present create a story succinctly from insights and trends established in the research assignment

Qualifications

• Appropriate tertiary qualification advantageous
• 2-3 years functional experience in a Market Analyst position or similar, preferably in FMCG/beverage industry would be an added advantage
• Basic Sql knowledge
• Business analysis/Information management