Marketer - Trade Marketer.Commercial Operations SA at MTN

JOB DESCRIPTION
Mission

• To coordinate the execution of all marketing activities and marketing promotion plans within all Consumer and Business Channels    including coordination of all projects      and events  
• To ensure best practice in marketing within the channel in alignment with organisational strategy
• Ensure that execution of plans are aligned to local market preferences

RESPONSIBILITIES
Key Performance Areas:

• The coordination of marketing solutions and service excellence to ensure effective sales and promotions of products throughout all    regional sales channels
• To understand, anticipate and capitalise on changes in consumer behaviour
• Drive relationships with Internal and external stakeholders
• To achieve measurable results
• Operational Coordination and Marketing action plans alignment and implementation
• Implement sales and service campaigns in alignment to regional marketing strategy.
• Implement Regional planning in terms of marketing activities for the trade
• Determine what activities take place in the region that generate sell through of product and offers
• Manage OEM model and OEM relations at Regional Level
• Review and implement MTN and OEM incentives in the trade environment.
• Co-ordinate the execution of the marketing action plans across all channels 
• Co-ordinate and use of the production POS material within the channels with external suppliers
• Co-ordinate the use and design of all new POS and marketing elements with the region
• To give feedback on regional promotion and incentive programmers to improve business.
• Arrange and co-ordinate all regional activities, events, sponsorships within the region
• Co-ordinate the dissemination of communication to region.
• Make inputs with regard to the long term implications of action plans from a broad perspective
• Drive best practice, continuous improvement and innovation at process and procedure level and ensure innovation to improve best practice
• Identify and explore innovative ways to enhance the consumer and business channel performance and marketing mix
• Understand, and collate innovate ways, local requirements and action plans for the different regions in relation to the execution    and implementation of the strategy, to      also liaise with the approved stakeholders.
• Co-ordinate the Implementation of BTL projects and elements
• Coordination of production of BTL elements
• Implementation of the BTL projects approved and execution of BTL elements
• Co-ordinate the execution of sales via marketing activities at a regional level.

Relationship building and maintenance

• Build and maintain relationships with all stakeholders, including suppliers, stores, shopping malls and community leaders and    representatives
• Follow up on and respond to all queries 
• Maintain good communication and relationships

Report Generation

• Generate Weekly & Monthly reports pre & post promotions, as required.

Budget Management

• Contribute to the forecast and offer input into the budget 
• Manage and optimise the budget, ensuring all expenditure is in line with the agreed budget 
• Identify areas where money is lost and seek ways to reduce expenditure
• Identify and communicate opportunities to generate additional revenue

Customer Satisfaction 

• Establish and build relationships with all relevant stakeholders
• Align service delivery to local market segments
• Understand customer needs and develop and fine-tune delivery accordingly
• Ensure customer needs and requirements are satisfied through appropriate systems, processes and procedures
• Put contingency plans in place to prevent delays and enhance the customer experience 
• Adopt a proactive approach to prevent problems from arising in the future
• Initiate change to continually improve all aspects of service delivery
• Drive continuous improvement as an important element of service delivery
• Deliver measurable results

QUALIFICATIONS
Minimum Requirements  
Education:

• Post matric qualification in marketing communications or similar relevant qualification
• Project planning diploma, or similar qualification or proven experience

Experience:

• At least 3 years of Industry experience
• Experience in the execution of marketing and promotions
• Experience in Project management
• Experience of Informal Markets
• Market Insight

Training:

• Procedures and processes
• Products and Services
• Systems training
• Computer training
• Project management
• Marketing