Marketing Account Manager (Western Cape) at Flash Group

Job Role: 

• Drive all brand and marketing activities for Flash products and services within owned and/or partner channels.

Responsibilities:

Marketing strategy and planning

• Develop and execute the cellular division marketing strategy aligned to revenue targets.
• Identify and prioritise commercial marketing opportunities.
• Build integrated go-to-market plans across channels.

Campaign development and execution

• Own end-to-end campaign execution.
• Develop campaign strategies including objectives, budgets, channel mix, and KPIs.
• Write briefs and manage execution across channels.

National airtime campaigns and promotions

• Conceptualise and execute national competitions and promotional campaigns.
• Develop partner proposals including budget, ROI, and go-to-market strategy.
• Monitor and optimise campaign performance.

Revenue-generating marketing assets

• Identify and monetise marketing assets such as vehicles, spaza shops/informal stores, digital assets, POS devices etc.
• Develop and sell advertising opportunities to partners.
• Oversee execution and maximise ROI.

Market Research and Analysis

• Analyse sales and market data to understand impact of campaigns on brand sales and help identify untapped opportunities for new product launches.
• Gain/obtain customer and product usage insights, identify new opportunities, build customer personas through research, surveys and interviews.
• Field visits/survey to understand routes to market and customer better
• Uncover and share market intel & research competitors to be proactive & market-responsive

Stakeholder Management

• Work with internal stakeholders (marketing lead & team, product managers, channel managers, KAM teams, digital team and creative studio) and external stakeholders (PR & Media, product partners) to create and implement all aspects of the annual marketing plans and specific campaigns across the group.
• Ongoing communication and presentations on campaigns and tactics to both internal and external stakeholders.
• Regular updates and reports to division GMs and marketing leads.

Requirements:

• A Bachelor or post-graduate degree/diploma in Marketing or related would be advantageous.
• A minimum of 4+ years brand management/relevant advertising/marketing experience.

Bonus Requirements:

• Experience working in a fintech company
• Cross-industry experience
• Channel marketing
• Experience in any of these areas: Consumer insights; Channel marketing; Content marketing, Digital marketing
• Experience using eMarketing software and Google Analytics
• Experience integrating AI tools into workflow.

Required Knowledge / Technical Skills:

• Proven experience delivering end-to-end campaigns.
• Experience managing budgets and campaign performance.
• Experience working with internal stakeholders and external partners.
• Good understanding of brand positioning and strategy.
• Understanding of foundations/pillars of effective marketing.
• Experience in key marketing areas: Consumer insights; Channel marketing; Content marketing, Digital marketing, Promotional marketing.
• Management of project or marketing budgets.
• Campaign analysis and reporting.

Competencies:

• Commercial Acumen: Ability to assess financial viability, negotiate terms, and structure deals that optimise margins across a complex product portfolio.
• Analytical Thinking: Systematically breaks down complex data and commercial structures to identify trends, risks, and opportunities that inform strategic decisions.
• Stakeholder Influence: Communicates financial insights clearly to non-finance stakeholders, including senior leadership and external partners, to drive alignment and action.
• Attention to Detail: Maintains accuracy and rigour across financial models, dashboards, and reporting, ensuring data integrity underpins all decision-making.
• Strategic Orientation: Connects day-to-day financial analysis to broader divisional and company strategy, proactively identifying growth levers and efficiency gains.
• Adaptability: Thrives in a fast-paced, evolving environment where product portfolios, partner relationships, and commercial structures change frequently.
• People Leadership: Coaches and develops junior analysts, fostering accountability, technical growth, and a culture of continuous improvement.
• Problem Solving: Approaches challenges with a solutions-oriented mindset, balancing speed and thoroughness to deliver actionable outcomes under pressure.