Marketing & Branding Lead (Low Carbon Energy Solutions) (108074) at Sasol

Short Description / Purpose of Job

• Develop and grow the Sasol green hydrogen brand to a globally recognised major player in green hydrogen and its derivatives.
• Provide marketing advice to market development teams on how best to develop and grow target markets.
• Lead Marketing activities across the hydrogen business, with a view towards measurable growth in brand awareness, engagement and loyalty.
• Lead Sasol Energy’s hydrogen business growth ambition through driving the transformation of the Hydrogen Value Proposition Marketing and Brand Strategy (partnerships, loyalty and marketing), aligned with market trends.
• Oversee development of coherent corporate identity and brand assets by coordinating with marketing resources across the broader Sasol organisation.
• Lead, formulate and oversee the implementation of Sasol’s Advertising and Branding activities for the hydrogen business.

Recruitment Description / Key Accountabilities

• Formulate, implement and manage the hydrogen marketing plan, considering market dynamics, customer and product developments and priorities.
• Lead the development and continuous improvement of the hydrogen marketing strategy including partnerships.
• Provide input into and support the implementation of the hydrogen strategy.
• Drive Advertising and Branding activities on behalf of the hydrogen business.
• Agree budget for marketing and advertising activities and optimise service delivery within these agreed parameters for the hydrogen business.
• Report on Corporate Marketing and Branding performance in the hydrogen business Provide direction to the project teams; take clear action on data driven insights and appropriately report to the leadership team.

Formal Education

• 4-year Degree /University Bachelor's Hons  degree in Business, Advertising and Marketing, Economics or Engineering.
• A post-graduate qualification or MBA will be advantageous.

Min Experience

• 12+ relevant years in a related Marketing environment with managerial experience.

Competencies

• Executional Prowess: Ability to define a plan of action, set deadlines, organise a team to deliver on this plan while meeting deadlines
• Customer Centricity: Grounds marketing strategy and collateral in a deep understanding of customer needs and wants
• Sound Verbal and written Communication Skills: Ability to hone messaging of marketing and branding collateral to ensure clarity and sharpness of message
• Self-Mastery: Takes accountability for driving own growth through developing self-awareness, reflecting, seeking feedback and self-correcting
• People Leadership: Authentically and inclusively engages people to follow; leads culture transformation. Builds capability and leverages diversity for competitive advantage.
• Partnership Leadership: Persuades and influences stakeholders; builds relationships and partnerships for win-win outcomes. Builds teams and creates synergies through working across boundaries.
• Business Leadership: Demonstrates commercial acumen, a global mind-set and exercises sound judgement. Achieves results through others and holds them accountable.
• Strategic Leadership: Provides vision and direction aligned to One Sasol. Leads organisational change, innovation and sustainability.
• Business Acumen: An intuitive and applicable understanding of how a company or unit makes money.  Displays a thorough understanding of what drives profitability.
• Maintains a market-focused approach to business. Keeps an overall big picture understanding of the business and its interrelationships enabling a person to make better business decisions.  The ability to make good business judgments and quick decisions in a manner that is likely to lead to a good outcome.

Closing Date: 22nd, April 2022