Marketing Campaign Manager at VUKA Group

Marketing Campaign Manager

Join Our Exceptional Marketing Team as an End-to-End Campaign Marketing Manager

Are you a Marketing Maestro looking to amplify your career in a dynamic and innovative environment? We’re seeking a motivated and enthusiastic individual to become a vital part of our team. As the End-to-End Campaign Marketing Manager, you’ll play a pivotal role in executing strategic marketing initiatives for our high-performing Power and Energy Portfolio, inclusive of expansive exhibitions, conferences, and diverse publications.

SKILLS REQUIRED

• Relevant Marketing/Communications qualification
• 4+ years of multi-channel roadmap development experience
• Must be residing in Cape Town (relocation is not an option)
• Ability to manage multiple projects with strict deadlines while focusing on details.
• Proficiency in marketing automation and CRM software.
• Experience in B2B software marketing, A/B testing, and campaign analysis.
• Strong project management, organizational, and communication skills.
• Exceptional planning and organizational skills
• Above-average interpersonal, written, and verbal communication skills
• Deadline-driven approach, capable of working independently under tight timelines
• Outstanding analytical abilities with a keen attention to detail
• Blend of creative and analytical skills
• Proactive and responsible mindset
• Enthusiasm and motivation to deliver exceptional results
• Strong copywriting skills
• In-depth understanding of the latest marketing trends and techniques
• Excellent external verbal and written communication skills
• Genuine passion for marketing and a proactive approach
• Solid understanding of the digital marketing landscape
• Exceptional multitasking abilities
• Proficiency in Microsoft Office suite
• Experience with social media scheduling tools, marketing automation software, Canva, and video editing tools
• Marketing campaign management experience
• Excellent administrative skills and highly organized
• Understanding of the sales process is advantageous

RESPONSIBILITIES

Strategic Execution:

• Collaborate closely with our Marketing Team to seamlessly execute robust marketing plans, ensuring the achievement of event targets and driving overall marketing success.

Content Creation and Campaign Management:

• Spearhead the creation of compelling promotional materials, develop impactful social media content and strategies, and take charge of managing and leading comprehensive campaigns.

Team Leadership:

• Mentor and guide junior team members, leveraging your experience and skills to support their growth while ensuring high-quality output.

Networking and Collaboration:

• Attend industry events, fostering valuable connections and working closely with the Head of Marketing and Marketing Manager to optimize marketing strategies.

Innovation and Collaboration:

• Demonstrate a collaborative and innovative mindset, acting as a crucial team player with a positive attitude while ensuring seamless communication and coordination within the marketing department.
• Your role as an End-to-End Campaign Marketing Manager will encompass a diverse range of responsibilities, including but not limited to:

Campaign Strategy & Execution:

• Designing and deploying digital and social media campaigns, emails, SMS, and PR broadcasts while organizing data and tracking results.
• Negotiating marketing partnerships with external organizations.
• Managing relationships with business partners to coordinate and implement marketing activities.
• Ensuring the website is current and up-to-date by uploading and refreshing web content.
• Tracking inquiries and ensuring leads are appropriately passed to sales teams.
• Updating marketing plans and reporting back on responses.
• Contributing to basic copywriting and improving campaign effectiveness.
• Adhering to branding and communications guidelines in all tasks.
• Collecting, analyzing, and reporting marketing data, making improvement suggestions based on results.
• Assisting with data research and sourcing new lists and collection methods.
• Collaborating on securing valuable external promotions and partnerships.
• Driving onsite marketing activities and partner marketing fulfillments.

Demand Generation & Optimization:

• Strategizing, executing, and optimizing data-driven demand generation campaigns.
• Developing and deploying integrated marketing campaigns aligned with organizational goals.
• Conducting A/B testing across all channels and continuously optimizing campaigns.
• Building prescriptive persona-based buyer journeys for campaign strategies.
• Collaborating with internal teams for effective messaging and campaign execution.
• Integrating competitive campaigns and alliance partner campaigns into segment plans.
• Providing ongoing reporting, insights, and campaign pacing updates to stakeholders.
• Documenting processes for transparency and knowledge sharing.