Marketing Communications Manager at HR Advance

• Develop winning Brand Communication and Digital Strategies. Turn them into plans and Execute.
• Plan and execute all web, marketing database, email, social media SEO/SEM and display advertising campaigns and retail partner programs as needed.
• Design, build and maintain our social media presence.
• Partner with creative team to craft and deploy marketing communications; Act as a consultative resource and subject matter expert for all content creation to support digital marketing activities.
• Own, monitor and report on all aspects of digital marketing performance; contributing to omni-channel marketing calendar including website updates, emails, and retail partner integration
• Measure and report performance of all digital campaigns, and assess against goals (ROI and KPIs).
• Establish process and be main point of contact for retail partner program and content propagation.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate and build relationships with agencies, internal stakeholders, and key retail partner contacts.
• Evaluate emerging technologies
• Provide thought leadership for adoption where appropriate.
• Responsible for communication of campaign details, rationale, and implementation across agency partners, key internal stakeholders.
• Content and website management
• Optimizing the content on brand websites, retailer’s websites, digital campaigns and social networks. This incl. rewriting content, adding and translating new, reformatting videos and photos.
• SEO management
• Conducting an audit of the three brand websites with keyword research, optimizing important pages and creating content with the Product Marketing Managers to improve our SEO ranking
• Digital and Email campaigns
• Writing agency brief, coordinating the campaign, creating banners with a web designer/ external agencies. Define KPI’s, monitor performance and report results
• Specific website management
• Countries which have clubs, or cooking classes website – management and update of information
• Community management / Social Media
• Managing agency, animating the Facebook page, updating other social media sites, digital PR
• Monthly reporting
• To keep the company informed on the online traffic, activities and results for each brand
• Ecommerce management
• Implementation of HQ advice on local site
• Key Competencies and requirements
• Demonstrated ability to develop and execute well thought-out and organized marketing plans and strategies
• Proven understanding of managing social media advertising campaigns (Facebook, Twitter, etc.)
• Proven and strong understanding of current practices in digital marketing, social media and advertising
• Strong organizational skills with sharp focus on detail, accuracy and accountability
• Strong interpersonal & relationship-building skills, experience in dealing with diverse internal stakeholders
• Creative thinker who can generate innovative ideas and solutions and partner effectively with marketing and other creative teams
• Strong collaborator, influencer – drive change through ideas and actions
• Excellent communications skills across all organizational levels
• Passion for digital trends & innovation combined with sound understanding of consumers
• Comfortable supervising multiple projects and with changing priorities

Education

• Matric certificate
• Excellent knowledge of MS Office
• Digital Management / Communication Management Qualification