Marketing Executive at AVI Limited

Job Description

Indigo Brands, based in Cape Town, is a subsidiary of AVI Limited (AVI). Leaders in personal care and beauty products including female and male perfumed body sprays, roll-on deodorants, body care, face care, colour cosmetics and liquid fragrances. Well-known brands include Yardley- Bond Street, Gorgeous, Lace, English Blazer and Lenthéric -Hoity Toity, Solo and Masculin. Indigo’s brand portfolio is strengthened via the Coty distributor agreement that includes world-renowned brands such as Rimmel, Exclamation, Adidas, Guess and Sally Hansen.          

An exciting opportunity exists for a Marketing Executive at Indigo Brands, Head Office, in Epping, Cape Town. As the successful incumbent you will be responsible to provide strategic direction, leadership and alignment to the Marketing, Consumer Insights, Permanent Merchandising and Trade Marketing Teams in order to deliver business unit objectives and strategies.

Line Manager: Managing Director

Number of Direct Reports: 7

Job Specification:

Key Performance Areas:

Business Strategy and Growth:

• With insight develop business strategies and objectives that focus on core categories to ensure our brands remain relevant and profitable

Commercial Responsibility:

• Collaborate with Sales Team to ensure profitable promotional schedules are developed and implemented

• Ensure relevant price and promotional mix on key brands in key categories

• Align A&P expenditure to support business strategy and innovation in key categories

• Review the annual portfolio to review portfolio & brand performance, product profitability, brand relevance to consumers. Resulting in the recalibration of strategy and future short term and long term objectives

Brand and Category Management:

• Ensure focused activity and spend is placed behind core growth brands in relevant categories

• Deliver sound consumer communication plans across key brands and media platforms

• Continue to monitor brand performance in relation to market and competitors

• Monitor profitability of each portfolio and relevant SKU’s

• Ensure continuous brand relevance and positioning with consumers

Data Analysis that informs Strategy and Innovation:

• Utilise multiple data sources vis Consumer Insights Team to monitor category & retailer performance, consumer behaviour, brand perception

• Monitor A&P spend via various media platforms to ensure ROI and correct targeting and conversion

• Evaluate whether the brands can commercialise the innovation/trend opportunities

• Interact with the NPD and cross-functional Team’s to compile and execute relevant product development/innovation plan

People Management and Development:

• Influence and lead cross-functionally to deliver key business objectives

• Manage direct reports to deliver to their KPD’s

• Support, mentor and develop the Marketing Team for optimal performance, retention and output

• Demonstrate sound leadership behaviour that sets example

Minimum Requirements:

Experience:                                                                   

• 10 years Marketing experience of which 5 years Marketing Director / Marketing Executive

• 8 – 10 years of Marketing experience within an FMCG or Retail industry

Qualifications:

• Marketing Degree / Diploma

• Business Related Degree will be advantageous

Additional Requirements:

• Commercial and financial acumen

• Managing media agencies and partnerships to deliver key consumer communication

• Analyse multiple data sources to deliver insightful strategies

• Leadership ability to direct immediate and cross-functional teams

• NPD process (end to end)

• Strong communication and influencing skills

Competencies:

• Thinking Analytically

• Developing Strategies

• Influencing Others

• Setting Directions

• Staying Composed

• Embracing Change

• Working Together

• Seizing Business Opportunities