Marketing Lead/Assistant - PC Innovation & Experiential at Unilever

JOB PURPOSE

• Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.
• If you are passionate about solving consumer pain points and developing creative communication then this role is just for you!

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• Lead and deploy our ambitious Deos innovation pipeline to drive thought leadership in the market
• Innovation Communication / Asset Development
• Lead the creation and deployment of experiential marketing initiatives for our innovations that enhance brand visibility and consumer experience.
• Outercircle support of Deodorants Agile Squad
• Help deliver the Deos growth agenda through penetration driving activities
• Weekly and monthly performance tracking and course correction across the 6 P’s
• Active management of the brand P&L
• Track and course correct in market launches to ensure success.
• Collaborate with cross-functional teams to ensure alignment and integration of marketing strategies.
• Monitor and analyze market trends and consumer insights to inform marketing strategies and initiatives.
• Measure and report on the performance of marketing campaigns and experiential initiatives, providing insights and recommendations for improvement.
• Manage and optimize marketing budgets to ensure effective allocation of resources.
• Build and maintain relationships with key stakeholders, partners, and agencies.
• Drive thought leadership in the market, positioning the brand as a leader in innovation and experiential marketing.

WHAT YOU NEED TO SUCCEED

Experiences & Qualifications

Minumum:

• 3-4 years experience in brand marketing including innovation leadership and exposure to communication
• Attended Marketing Foundations course

Preferred:

• 5 Years + experience
• Innovation leadership from pre-start to PLE
• Developed and created a TV asset and KVs from start to finish
• Experience managing/working with creators and partners
• Experience landing consumer activities e.g. penetration driving events

Skills

Critical:

• Brand Performance Analysis
• Brand Activity Planning
• Creative briefs and briefing
• Communication assets development
• Innovation project management
• Innovation execution
• Commercial Acumen
• Digital curiosity
• Activating 5 Growth Fundamentals

Nice to Have:

• Purposeful brand crafting and positioning
• Design innovation for experience and channel