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  • Posted: Aug 26, 2020
    Deadline: Not specified
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    Imagine a world where people live healthier, more enhanced and protected lives… A world in which each organisation is a powerful influencer and responsible corporate citizen, committed to being a force for social good. As a leading innovator in healthcare, wellness, insurance, investments, financial and life planning, Discovery works ceaselessly to...
    Read more about this company

     

    Marketing Manager

     

    Key Purpose
    To create brand and communication solutions that enable business to meet their objectives by:

    • Driving and defining the implementation of brand and communication strategy and solutions.
    • Interfacing with senior business people to define and co-ordinate brand or communication strategy.
    • Understanding the impact of that strategy across business.

    Areas of responsibility may include but not limited to

    • Unpack complex business needs and to provide creative solutions considering all stakeholders
    • To create integrated solutions which are consistent across all brands/ businesses and communities and which meet best practice principles
    • To ensure that solutions are in line with Discovery marketing model
    • Develop people through coaching (as required)
    • Manage a budget
    • Build and maintain relationships with key business people, both at a strategic and operational level
    • Proactive
    • Bringing ideas to business
    • Doing feasibility studies and defining new ways of doing things
    • Measure impact and drive corrective action
    • Ensure effective implementation of plans
    • Manage conflict
    • Reactive
    • Responding to business needs

    Competencies

    Knowledge

    • Understanding of different Discovery audiences
    • Various direct marketing channels required including digital marketing channels but knowledge of media channels an advantage
    • Discovery’s products and business processes
    • Production processes (including time lines and costing)

    Skill

    • Convert technical information to audience appropriate communication
    • Influence and persuade people to get things done
    • Negotiate
    • Present and sell your ideas
    • Question processes, strategy and outputs
    • Multi-task on multiple projects
    • Leadership skills: Guide, develop and motivate others
    • Make decisions
    • Solve complex problems
    • Build trusted relationships with stakeholders
    • Manage conflict
    • Manage trade offs
    • Instil confidence in others
    • Communicate well in English both in writing and verbally
    • Analyse campaign effectiveness and suggest improvements
    • Keep abreast of trends in campaigning across industries
    • Develop multi-channel campaign plan and project manage implementation thereof
    • Provide strategic and tactical feedback to Product teams on go-to-market feasibility and plans
    • Understanding of creative lead generation sources
    • Understand and measure ROI for campaign interventions
    • Conceptualise creative campaigns to solve business problems

    Attributes

    • Empathetic
    • Diplomatic
    • People and relationship focused
    • Sociable
    • Team player
    • Seen as a trusted advisor by clients
    • Resilient
    • Able to work calmly under pressure and provide answers and direction to others
    • Flexible and adaptable
    • Tenacious and persistent
    • Dynamic and energetic
    • Driven
    • Confident
    • Passionate
    • Have initiative- being a self-starter
    • Naturally inclined to work hard
    • Action oriented (doer)
    • Solution oriented
    • Detail oriented
    • Ability to think outside the box

    Education And Experience

    Qualifications

    • Minimum 3 year undergraduate
    • Post graduate qualification in marketing is preferable
    • Relevant industry qualification
    • Minimum of 5 years’ experience in Marketing and Communication
    • Relevant industry experience, experience in Financial Services campaigning is preferable

    Method of Application

    Interested and qualified? Go to Discovery Limited on career2.successfactors.eu to apply

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