Marketing Manager - International at Pam Golding Properties

Main Purpose of the Job    

• To intimately understand the PGP and Marketing strategies, Brand and Corporate Identity with the ability to translate and align it with all International campaigns. This entails a very close working relationship with our International team, building brand awareness and positioning PGI in order to drive leads. Being the brand ambassador and custodian of the brand in the International division.

Key Responsibilities    

• Campaign strategizing, conceptualizing and implementation project management and tracking (digital & print);
• To develop, oversee and run impactful and innovative campaigns for various International Projects;
• To play an active role in supporting our International Partners, Mauritius Branches and International team at head office in a marketing capacity;
• Build relationships with our international developers/partners and offer them full marketing services and proposals in line with current marketing trends on various platforms;
• Research and create through the line advertising and marketing proposals for international partners and developers that will be suitable and beneficial in reaching a high end target audience;
• Understand the various offerings for in each country in the International portfolio and develop marketing strategies according to product and target;
• To keep abreast with all competitor and market developments, escalating relevant findings;
• Formulate and plan comprehensive marketing initiatives across various media / advertising platforms (digital, print and other) for different campaigns (developments or general brand awareness);
• Identify and develop cross-marketing, sponsorship and partnership opportunities;
• Ensure that the marketing focus is maintained and that strategic marketing discipline is applied across all applications;
• Manage and oversee the marketing co-ordinators in Mauritius to ensure they are complying with brand standards, objectives and strategy as per the Brand CI;
• Develop and manage marketing processes and protocols – traffic work to studio;
• Brief and manage designer/creative work flow and time management;
• Research various advertising platforms, publications and exhibitions (nationally and internationally);
• Plan and organize roadshows, expo's or sponsored golf days to promote International offerings in SA or abroad;
• Liaise with international partners regarding marketing opportunities in SA and present proposals that are within budget and timeframe;
• Identifying needs of International developers / partners and manage expectations on all projects;
• Plan and brief newsletters or emailers to send to various databases (ensure best practise is met on all CRM communication);
• Manage digital media agencies ensuring we receive regular reports and updates on active GDN & PPC campaigns, plus brief in new campaigns;
• Create reports / feedback on active campaigns and optimize where necessary;
• Measure reports and stats on various campaigns in order to compare and use findings for future campaigns;
• Keeping track of budgets and ensuring invoicing is done accordingly.

Other responsibilities include:

• Oversee marketing schedule in terms of active campaigns, mailers and roadshows to ensure there is no overlapping in the various country campaigns;
• Update developments and other international pages on the PGP and Mauritius Websites;
• Upload listings through property portals;
• Ensure International offices are equipped with marketing collateral and corporate stationary needed;
• Create PowerPoint presentations for International projects;
• Capture jobs, create PO's and liaise with accounts regarding invoices to be created for client or supplier invoices to be paid, advise on allocation;
• Liaise with suppliers regarding media bookings, printing, installation and other requests and negotiate rates where suitable;
• Administration of International marketing department and manage to day to day running of the International marketing team.

Key Competencies    

• Natural leader and capable of managing a team, and able to handle a wide range of stakeholders - all of which have challenging demands and loud voices;
• Must have a flair for creativity and be able to present well to large audiences;
• Strategically minded with a passion for brands and design;
• Excellent attention to detail;
• Keep abreast of current marketing and social media trends;
• Must be willing and able to work irregular hours;
• Team Player with a strong work ethic;
• Positive and Proactive, solution driven and helpful attitude at all times;
• Professional and calm communication skills when dealing with clients, suppliers and colleagues especially in a very fast paced environment;
• Must be high energy and willing and able to ‘get hands dirty’;
• Must have an appreciation of and willingness to work across cultures and languages.

Education & Experience    

• An appropriate, tertiary marketing qualification with at least 5 years’ experience in a marketing environment;
• Proven experience and/or Digital Marketing qualification;
• Some Advertising Agency experience would be advantageous and prospective candidates must at least be a group account level;
• Digitally savvy with experience across the omni-channel digital spectrum including social, CRM and digital media;
• Solid experience and appreciation for conventional / traditional marketing;
• Experience in conceptualizing and presenting marketing strategies to clients;
• Event co-ordination experience would be considered an advantage.

Knowledge & Skills Required    

• Digital Marketing experience is a non-negotiable requirement for this position;
• The ability to write well, with copywriting skills a plus;