Marketing Manager - JHB at IIE Rosebank College

Duties and Responsibilities:
Content engagement & effectiveness

• Develop and manage cross-platform content calendars aligned to business goals
• Guide the creation of multimedia content for campaigns, websites, social media and email.
• Collaborate with cross-functional teams for storytelling opportunities.
• Optimise content for SEO, engagement and conversion

Campaign performance & conversation rates

• Plan and execute digital and traditional campaigns to drive student acquisition
• Coordinate closely with the sales team to optimise lead flows
• Track and analyse campaign data to drive optimisation
• Run regular A/B tests and performance reviews

Brand development & strategic positioning

• Develop brand positioning frameworks and guidelines.
• Conduct competitor brand analysis and audience perception research
• Align campaigns to long-term brand narrative and visual identity
• Support the rollout of brand strategies

Crisis & Reputation Management

• Draft, update and implement crisis communication protocols.
• Monitor brand sentiment across digital platforms and media.
• Provide rapid-response messaging during reputational threats.
• Support leadership with talking points and media briefs.

Employee & Internal Communication Impact

• Develop and implement internal communication strategies to enhance employee engagement.
• Ensure timely dissemination of company updates and key messages.
• Coordinate messaging across departments and leadership.
• Manage internal newsletters, updates and staff campaigns.
• Facilitate cross-functional communication to align marketing and operations

Stakeholder & Media Relations Success

• Build and maintain strong relationships with media, journalists, and influencers.
• Develop stakeholder engagement strategies to improve corporate relations.
• Organise and manage PR events, press conferences, and briefings.
• Organize press events, media briefings, and networking opportunities.
• Monitor media coverage and address PR challenges proactively.

Educational Requirements:

• Bachelor’s degree in Marketing, Communications, Media Studies, Business Administration or a related field (Minimum)
• Honours or postgraduate qualification in Marketing, Brand Management, or Business (Ideal)
• Certification in Digital Marketing from reputable international institutions e.g., Google, HubSpot, Semrush, Meta
• Training in Brand Management, Crisis Communication, Media, SEO, SEM or Data Analytics.
• Experience with AI-driven marketing tools and automation platforms.

Minimum Work Requirement:

• 5 years experience in marketing, communications, or public relations, preferably in a supervisory or managerial role
• Strong knowledge of digital marketing tools, analytics, and social media platforms.
• Proven experience in digital campaign management, reputation or crisis communication, and stakeholder engagement.
• Experience with graphic design, video production, and content management systems (CMS).
• Experience working within the higher education sector or with higher education clients