Marketing Manager - Johannesburg at Michael Page

About Our Client

The company is a manufacturers and distributors, of stainless‑steel cookware and household products

Job Description

Digital Marketing & Brand Presence

• Oversee the company's digital marketing efforts, including website management, SEO, social media, and email marketing.
• Monitor and analyze digital performance metrics to optimize marketing activities.
• Manage online advertising and ensure brand consistency across all digital platforms.

Public Relations & Customer Engagement

• Develop and maintain relationships with media, industry influencers, and strategic partners.
• Oversee PR activities, sponsorships, and corporate communications.
• Manage customer feedback, online reputation, and engagement strategies.

Marketing Strategy and Planning

• Develop and implement comprehensive marketing strategies aligned with business objectives
• conduct market research to identify customer needs, industry trends, and competitive positioning
• define and over sea the brand strategy, ensuring consistency across all channels

Campaign Management and Promotion

• Plan and execute marketing campaigns, including digital, social media, print and events
• Manage the development of advertising materials, products packaging and promotional content
• Work closely with the sakes team to create targeted marketing initiatives and drive revenue

Budget and performance Management

• Manage the marketing budget, ensuring cost-effective allocation of resources

Team leadership and collaboration

• Work cross functionally with sales, product development and operations teams to align marketing strategies with business goals
• Oversee leadership with external agencies

The Successful Applicant

A successful Marketing Manager should have:

• Bachelors degree in Marketing, Business or related field
• 10 years of experience in FMC or retail sector
• minimum of 5 years in a managerial position
• Trade marketing experience