Marketing Manager at Nedbank

Job Purpose

Delivers campaigns for enterprise by executing the campaigns and ensuring they are optimised, effective, on time and delivers good return on marketing investment. Manage marketing campaigns to influence targeted consumers or businesses to choose Nedbanks products and services and to achieve specific measurable business and marketing objectives.

Job Responsibilities

• Understand financial principles including costs as it impacts the ability to formulate and execute relevant marketing plans/interventions/campaigns.
• Interrogate and managing costs of suppliers in terms of industry norms and deliverables against campaign briefs to ensure value delivery from suppliers.
• Provide content in support of the development of the marketing strategy for the Business Unit.
• Understand Divisional/Business Unit objectives to ensure relevant implementation of plans.
• Provide input on campaigns and activities for relevant marketing reports.
• Coordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off marketing plan.
• Provide input into and influence the Client Value Proposition (CVP) and product and service development to ensure relevance based on understanding of the target market.
• Ensure relevant and impactful marketing and communications tactics and implementation.
• Identify and engage with all relevant stakeholders across Business Unit to ensure robust implementation of marketing initiatives.
• Identify training courses and career progression for self through input and feedback from management.
• Ensure all personal development plan activities are completed within specified timeframe.
• Share knowledge and industry trends with team and stakeholders during formal and informal interaction.
• Seek opportunities for and obtain buy-in for developing working process enhancements and/or efficiencies that will improve the impact and effectiveness of the role.

People Specification

Education

• Qualification: Advanced Diplomas/ National 1st Degrees
• Field of Study (e.g. BCom Accounting): Bachelor of Arts: Marketing; Bachelor of Commerce: Marketing 
• Certifications: Marketing Association of South Africa (MASA)
• Experience
• Total number of years of experience: 3 - 6 years
• Management experience as part of the above years: 1 - 2 years
• Type of experience: Use analytics in a manner to help drive effectiveness

Technical Skills

• Marketing Mix Optimisation skills - the ability to understand and apply all the elements of the marketing mix to successfully impact the marketing of a product or service  
• Accounting Principles
• Communication Strategies
• Governance, Risk and Controls
• Decision-making process
• Company/Division/Cluster/Business Unit specific business knowledge
• Understanding of branding & brand building principles and techniques as drivers of marketing strategy
• Development and implementation of marketing plans in support of the marketing and business strategies
• Writing of briefs and verbal articulation thereof to internal and external stakeholders

Behavioural Competencies

• Building Partnerships
• Communicating in the digital age  
• Customer Focus
• Initiating Action
• Innovation
• Quality Orientation
• Driving for Results