Marketing Manager: SAB Corporate at Anheuser-Busch InBev

Job Description

The key purpose of this role is to deliver brand Reputation integrated multi-channel strategy and approach to marketing and communications platforms for the SAB Corporate Brand.​

Key outputs and responsibilities:

• Strategically develops and evolves Platforms and Campaigns to ensure key Brand Health and Reputational Tracking measures are effectively driven

• Leads creative and campaign process through to Big Idea with Key Visual and channel strategy

• Partners with Brand Director to develop both short term and longer brand plans

• Owns the establishment of synergies between Regulatory, Communities, Marketing, Trade Marketing, Regions, and agency partners to drive the Newsroom

• Delivers Through the Line cost savings and efficiencies working with Procurement

• Strictly manages Platforms budget line items to ensure effective and efficient marketing spend (ZBB)

• Track and course-correct campaign performance of key Brand Health & Reputation KPIs 

• Executes the Brand Positioning Strategy and Brand Look and Feel (iconography)

• Executes the Brand Communication strategy (TV, Radio, Print, Digital, Social, PR, Influencers etc.) –from big idea, KPI definition to commercial action statement –to ensure key Brand Health measures are being driven.

• Executes the Connections strategy across Comms & Platforms for the brand (1:1, audience development, data activation, earned media, mobile-first, channels of influence, always on etc.) tracking against key KPIs monthly

• Executes the TTL Platforms visual world –from brief to Key Visual handover

• Executes the brand’s Experiential Events –from brief, activity plan, production, execution & evaluation of events & brand experiences

• Leads execution with Agency stakeholders (Lead Agency, DraftLine, Vizeum) ensuring delivery of campaigns

• Strictly follows PTP routines and manages budget line items to ensure effective and efficient marketing spend (ZBB)

• Project manages campaign timelines, budgets and quality

Qualifications

• Three-year commerce degree (major in marketing preferred)

• At least 7+ years working experience on brand marketing and strategy

• Experience in communications and integrated media channels

Additional Information

AB InBev is an equal opportunity employer and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality.

1. Kindly attach CV in PDF format

2. Please note that only short-listed applicants will be contacted

3. Line Manager approval is required 

The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing. Interested candidates who meet the above specifications may apply no later than 29 October 2021