Marketing Manager Yuppiehef at Mr Price Group

Job Description

• Yuppiechef is looking for a creative and strategic marketing manager, to bring to life our purpose of helping people create moments of joy at home. The role oversees brand-building activities and tactical sales campaigns that aim to grow our audience base and their affinity for Yuppiechef.
• The role reports into the Head of Marketing, has two reports, and is based from our offices in Westlake, Cape Town.

Responsibilities

• Working with your team and our internal creative team to build great briefs and conceive and implement campaigns to hit their objectives, be that growing sales or creating brand love
• Overseeing our organic social media and guiding the Co-ordinator in optimising the brand value it creates, and supporting business objectives 
• Building and running impactful promotional campaigns with the Campaign Manager ensuring they reach revenue targets
• Positioning Yuppiechef as a year-round destination for gifting, and maximising the business value achievable from wedding registries
• Growing our audience of omnichannel-shopping customers via campaigns and incentives that convert them to new channels
• Using partnerships to grow specific audience groups, through the funnel
• Co-ordinating regular analysis of campaign performance, and sharing learnings and insights within Marketing and across teams for future improvements
• Driving research projects to better understand current and potential customers and opportunities, to maximise the impact of those campaigns

Qualifications
Qualifications and experience

• 10+ years’ experience in retail marketing -
• both ecommerce and bricks & mortar
• working on known consumer brands
• managing timelines, briefs, creative reviews and production oversight of large campaigns with creative agency teams
• collaborating with Buying, Planning and other internal teams 
• 3+ years’ experience of managing direct reports
• A qualification in marketing, branding or communications would be beneficial

Attributes we’re looking for:

• Comfortable commercially, using sales insights to justify campaign decisions
• A natural affinity for branding, and close interpretation of how messaging lands with customers
• Strong communication, briefing and presentation abilities
• Extremely well organised and skilled in project management
• Keen collaborative skills, in bringing other teams together to make projects happen 
• Quick to build trusting, professional relationships, with inspiring leadership capabilities
• Focussed creative thinking, in conceiving new campaigns mechanics and communication angles
• Familiarity with ecommerce and digital marketing performance metrics
• Positivity, flexibility, helpfulness, and a continuous openness to learning, mentoring and improvement