Marketing Planner - Southern Suburbs (Cape) at HomeChoice Holdings Limited

Description

Are you a confident, analytical and experienced campaign marketing planner who has had proven success in accurately forecast and plan investment and sales to acquire customers and maximize ROI to meet business growth objectives? If yes - then here is your next challenge!

What you will love doing in this role

• Manage the marketing planning and reporting in Non-Targeted Acquisition portfolio.  
• Set key metric targets and implement plans to achieve the metrics. Primary metrics include sales, adspend efficiency, and new name acquisition.
• Accurately forecast and develop a campaign sales plan and budget to provide the business with a clear roadmap to meet financial objectives
• Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly
• Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing reviews, quarterly conceptual, and ad hoc requests
• Analyze trends relating to key variables within campaigns and put forward proposals for improvement
• Increase customer demand and basket size to deliver intake targets and drive organic growth through innovation
• Engage and challenge the different business units to improve conversion from Intake to net sales (NSV) by achieving conversion objectives within the sales pipeline
• Monitor campaigns and channel performance to achieve NSV, taking proactive actions to improve any underperformance
• Leverage relationships with merchandise and operations for great marketing offers and incentives to drive customer demand
• Collaborate with the data science and customer analytics teams to develop insight-led campaign segmentation strategies to achieve customer growth
• Work closely with the operational teams to achieve business objectives in line with the campaign plan in the relevant channels

Requirements

What you'll need to do this role

• A Business Science / BCom / Finance / Stats / Marketing Degree and/or CIMA qualification
• Minimum of 2 years’ experience planning (preferably within a retail/marketing environment)
• Passionate about data, insights, and analytics with a creative flare
• Excellent cross-functional team management skills
• Advanced Microsoft Excel skills