Marketing Specialist - Kenilworth at Pick n Pay Stores Limited

To assist with overall marketing functions in the Smart Shopper division. Support Partner and Loyalty Manager and the Commercial Marketing Manager by performing various functions relating to all assigned tasks and projects.

• Computer Literate: Proficiency in MS Excel (Advanced), MS Word, MS PowerPoint & MS Outlook
• Relevant Degree/Diploma in Marketing or Business or any related field of study
• A minimum three to five years’ experience in a marketing role or similar
• Expertise in data analysis and insights formulation utilising various sources of information
• Marketing experience – Omni-channel, direct and other digital platforms
• Retail experience
• SAP CRM or any CRM system experience is advantageous
• Asana – is advantageous
• Supporting the successful implementation and management of Club campaigns – liaising with Commercial teams on Club deals and offers, overseeing Club marketing collateral, ensuring timeous approval of pricing & validity. This includes briefing on content plans to agency/supplier and being key point of contact for feedback and approvals
• Selecting relevant data targeting on briefs for direct comms (customer segmentation, customer shopping characteristics etc.) as agreed with the Loyalty Manager
• Briefing in campaign specific analysis to our data team when required
• Briefing the customer insights team on survey or customer data requirements
• Sharing Clubs performance and results against agreed KPIs with various stakeholders in the business – including building reports from supplied data
• Facilitate the approval process on all marketing creative and copy for various communication channels across Clubs, Partners and general Smart Shopper campaigns.
• Overseeing internal and external activations and events, including in store and virtual (including briefing promoters and arranging branding)
• Assist with paperwork and process for onboarding new Partners (Smart Shopper and PnP Partners)
• Manage competitions – creation of T&C’s (including obtaining legal approval), ensuring timeous publication of T&C on website, briefing in competition draw requirements, and occasionally contacting winners and managing fulfilment of or prizes.
• Assist the Partner and Loyalty Manager and Commercial Marketing Manager with presentations as and when required