Marketing Specialist at LexisNexis South Africa

About the Role

• We’re currently looking for a marketing specialist with the ability to initiate and execute fully integrated and innovative marketing programs to drive awareness, create demand and foster customer retention for our solutions across Africa.
• This is a great opportunity to join a dynamic, high performing marketing team, supporting a high-growth advanced analytics and data technology business, promoting solutions with a mandate that truly matters. 
• As a standalone position, this offers tremendous scope to make your mark offering a high degree of autonomy while being fully supported by your peers in the wider marketing team.
• It is as diverse as it is exciting managing a full spectrum of marketing activities including, but not limited to, lead generation (digital advertising, search, email campaigns, events and webinars), content development and promotion (blog, social, email, eBook, infographic, etc.), go to market, event experiences (logistics communications and activation) and marketing communications.
• The position reports to the Sr. Marketing Manager, EMEA for the Business Services Marketing Division and will support our Financial Crime Compliance and Fraud and Identity solutions.

Responsibilities  

• Develop fully integrated strategic marketing plans with objectives around awareness, demand generation and retention
• Execute marketing deliverables and tactics such as digital advertising, search, email campaigns, events, social, webinars, etc.
• Create high impact localised messaging and thought leadership content in collaboration with our portfolio marketing team, using regional and vertical insight to deliver eBooks, infographics, whitepapers and more, for web, social, blogs, video, print, etc.
• Coordinate event (tradeshows, user conferences, customer meetings and webinars) logistics, negotiations, activations and communications
• Oversee creative development of marketing materials and coordinate promotion activities through internal stakeholders, agencies and vendors
• Build a regional marketing content strategy; ensuring content is built with an understanding of clients’ need by persona. Produce effective, innovative and influential marketing content to support programme goals in the region

Requirements

• Degree-level education or equivalent experience, preferably in a Marketing or Business-related discipline.
• At least 3 to 5 years of experience in a similar role, preferably within B2B professional services or technology
• Strong competence in project management and organization with ability to handle multiple projects/deadlines
• Ability to travel as necessary
• Budgeting responsibility
• Solid messaging, content and brand experience across risk management would be advantageous