Media Buyer (BTB) at Clicks Group

Job Objectives:

Media Buying & Planning:

• Sole responsibility for planning, buying, and optimising media space across TV, radio, outdoor, print, and online and main contact with the media agencies
• Develop media costings and supply accurate budgets for potential campaigns.
• Create clear, concise copy instructions for media bookings and ensure all bookings adhere to contracts.

Campaign Execution & Coordination:

• Liaise with campaign owners and account managers to ensure timely ad execution.
• Send flighting schedules to TV/radio stations and monitor campaign delivery.
• Lead the booking of advertising materials for Advertising Advisory Committee reviews.
• Produce chase lists and perform post-campaign analysis comparing actual vs. projected flightings.

Financial & Operational Oversight:

• Manage finance-related activities including requisitions, PO release, invoice verification, and monthly reconciliation.
• Resolve supplier billing and payment challenges, improving operational processes and vendor relations.
• Maintain rigorous budget control and cost efficiency with a strategic financial stewardship mindset.

Stakeholder & Vendor Management:

• Build and maintain strong client and media vendor relationships, negotiating preferential rates and added value to maximise budget impact.
• Act as media strategist and advisor for Brand and Loyalty teams, optimising marketing spend and campaign effectiveness.
• Collaborate cross-functionally with Research, Store Operations, and Regional Managers to align media strategies with customer insights and trading priorities.

Innovation & Regional Leadership:

• Modernise traditional media approaches to stay relevant in a changing media landscape.
• Oversee and lead traditional media campaigns in key African markets, driving targeted growth and customer engagement.

Reporting & Research:

• Prepare detailed information for weekly media scorecards and reports.
• Partner with research teams to develop data-driven attribution models that track media performance within the marketing mix.

Minimum requirements

Experience and Knowledge Required

• 5-8 years media buying experience, preferably with retail exposure.
• Solid understanding of target market segmentation and media consumption behaviours.
• Experience with Telmar and SAP systems is advantageous.
• Proficient in MS Excel, Word, and PowerPoint.
• Post-matric qualification in Marketing and/or Media.