Media Specialist at Nedbank

Job Responsibilities

Implement media initiatives

• Implement effective media strategy and manage media channel performance and optimisations Contribute to the development of data led audience management, re-targeting and re-marketing strategies
• Ensuring timely post-live, optimisations and reporting
• Monitoring impact and return on investment of all media campaigns, both on and off-line
• Oversee the relevant aspects of campaign management process including brand reputation management 
• Oversee and manage the overall media budget 
• Assisting digital and social media, public relations, and creative teams to select the appropriate media for missions and BAU activities across different media platforms
• Stay abreast of trends and best practice in media industry 
• Work with cross functional squads as a Traveler expert
• Work closely with counterparts across the POE ecosystem to ensure the successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

Mission and squad delivery

• Executes the tasks in the marketing mission backlog with support from other team members
• Participates and contributes to all the agile ceremonies in a sprint cycle

Chapter contribution

• Participate in the development of the media chapter initiatives 
• People Specification
• Essential Qualifications - NQF Level
• Qualification: Advanced Diplomas/ Natinal 1st Degrees
• Field of Study: Marketing, Media

Certifications: Marketing related preferred

• Minimum Experience Level
• Total number of years of exprience: 3 - 6 years
• Type of exprience: Campaign process knowledge and the role that each media plays in delivery. Expereince with web analytic tools. 

Technical / Professional Knowledge

• Data and analytics
• Media Channels
• Project management
• Agile way of work
• Presntation skills
• Interpersonal skills
• Web analytic tools
• Campaign processes
• Creativity and Innovation
• Media tools and relevant publisher and partner models

Behavioural Competencies

• Innovation
• Operational decision making
• Planning and Organising
• Buidling customer relationships
• Initiating Action
• Business Acumen
• Technical/Professional Knowledge and skills
• Communication