Media Traffic Manager at ShopriteX

Role Purpose

The purpose of the Media Traffic Manager role is to manage the flow of work to ensure that campaigns are completed on time, within budget and creative specifications, for publication or broadcast. The Media Traffic Manager works closely with members of the account management, campaign management and creative teams to ensure that work flows efficiently from the initial brief to the point where the campaign goes live, is invoiced and reported on. The Media Traffic Manager is an individual with a high degree of skill in running great campaigns from concept through to delivery. The role therefore requires excellent organisational skills, an eye for detail, the ability to adapt to changing circumstances while being able to coordinate and track the status of multiple campaigns across many channels.

Role Description

Campaign Scheduling

• Work with account and campaign managers to collaborate on marketing and media plans that stretch across omnichannel campaigns.
• Create schedules to ensure that campaign production progresses efficiently through its different stages and is completed on time.
• Issue schedules to each member of the team working on a campaign and provide key dates for review and approvals.

Departmental Coordination

• Coordinate the work of internal and external stakeholders, ensuring clear alignment on expectations and deliverables.
• Review and agree the scope of work, schedules and budgets with the account and campaign management team to prepare a framework for planning workflow.
• Consult media planners and account managers to confirm dates for the advertisements.
• Review and assess production requirements.
• Monitor output and workloads, adjusting assignments and deadlines accordingly.

Workflow Control

• Coordinate and control the workflow required to book and execute omnichannel media campaigns.
• Monitor projects and workloads, proactively adjusting assignments, deadlines and schedules to deal with any delays or problems.
• Ensure that incoming campaigns align with internal business principals and standards.

Qualifications and experience

• Degree or Diploma in Marketing, Advertising, Media, Business or related – (essential).
• +4 years’ experience in a campaign or traffic management capacity or role in a digital ad operations environment with demonstrable experience managing high volume projects - (essential).
• Well-developed knowledge and understanding of campaign management, trafficking procedures, maintaining budgets, briefing creative teams and coordinating workflows with clients – (essential).
• Experience managing creative projects as part of eCommerce initiatives – (essential).
• Strong proficiency in MS Office including Word, Excel, PowerPoint, Teams and Outlook - (essential).
• Knowledge of project management methodologies and principles - (essential).

Key competencies and work ethic

• Organised and detailed - Plans, coordinates and executes functions, practices and procedures to realise business unit goals and objectives. Vigilantly watches over work processes, tasks and outputs to ensure accuracy and initiates action to correct any quality concerns.
• Able to work under pressure, prioritise and balance numerous competing demands in a high-pressured environment. Organises, prioritises and reorders workload in a rapidly changing and fast-moving environment.
• Excellent written and verbal communication skills with well-developed spoken and written fluency in English along with the ability to convey information and data clearly, accurately and succinctly.
• Analytical with good problem solving skills - Comprehends new information to generate insights while proactively investigating courses of action to identify feasible solutions.
• Team player and collaborative partner – Builds meaningful and sound relationships both internally and externally. Manages client expectations well.
• Results and quality focused, setting stretch goals for self and others, while remaining focused and working tenaciously toward meeting and exceeding expectations within quality standards.
• Good interpersonal skills with the ability to handle conflict situations in a way that benefits all parties.