Mid Social Media Manager at Publicis Groupe

Overview

Mid-weight Social Media Manager – Digitas / Commerce Capability – Cape Town/Johannesburg
Reporting into the Digitas Strategy Director

• Social at Digitas is a multidisciplinary capability spanning strategy, content, community management, understanding creator partnerships, reporting and social intelligence. We believe social is more than content, it's where brands build meaningful relationships, create cultural relevance and drive measurable business outcomes.
• To further strengthen this capability, we are looking for a strategically minded, digitally fluent and commercially aware Mid-weight Social Media Manager to join our team.
• We are looking for a Social Media Manager who champions a modern approach to connected social experiences, understands platform behaviour, thrives on collaboration and is passionate about creating work that connects brands with people through culture, creativity, technology and data.

This role requires someone who can contribute across:

• social media strategy
• content planning and publishing
• platform management
• campaign implementation
• reporting and performance analysis
• social listening and trend identification
• community management best practice
• creator and influencer collaboration
• integrated campaign delivery
• client relationship management
• The successful candidate will work closely with Strategists, Creatives, Community Managers, Data teams and Client Service across retained client business and new business opportunities, helping deliver connected social experiences that drive engagement and business growth.
• You should be comfortable navigating fast-paced environments, managing multiple brands simultaneously and collaborating across cross-functional teams.

Sound like you? Read on.
Responsibilities

What you'll do

• Develop and implement social media strategies across multiple client brands.
• Manage the day-to-day delivery of social media activity across multiple platforms including Meta, TikTok, LinkedIn, X and emerging platforms.
• Build and maintain content calendars in collaboration with strategy, creative and client service teams.
• Collaborate with creative, strategy, data and client service teams to deliver integrated campaigns.
• Monitor platform performance and translate reporting into actionable recommendations and optimisation opportunities.
• Produce monthly, quarterly and campaign reporting with clear strategic insights and recommendations.
• Identify cultural moments, platform trends and emerging opportunities that can create value for client brands.
• Support campaign implementation from planning through execution, ensuring work is delivered on time and to a high standard.
• Maintain excellent relationships with clients through proactive communication and strategic thinking.
• Support and mentor junior Social Media Managers and Community Managers, providing guidance, quality assurance and coaching where required.
• Work closely with Community Managers to ensure consistent brand tone of voice, response quality and community engagement best practice.
• Contribute to social listening, competitor analysis and audience insights to inform strategic recommendations.
• Leverage AI and emerging technologies responsibly to improve workflow efficiency, reporting, content planning and strategic exploration.
• Form collaborative relationships across agency capabilities, partner teams and third parties where required.

Qualifications

This role requires a strong social media foundation (4-6 years' experience), combined with the ability to manage multiple brands, contribute strategically and deliver high-quality social work within a fast-paced agency environment.

• 4-6 years' experience in social media management, digital marketing or integrated communications.
• Previous agency experience preferred.
• Proven experience managing multiple social media accounts across a range of industries.
• Strong understanding of platform behaviour, content strategy, audience engagement and social media best practice.
• Experience developing content calendars, social media strategies and integrated campaign plans.
• Strong understanding of social media reporting, platform analytics and performance optimisation.
• Experience using social media management and reporting platforms such as Emplifi, Sprinklr, Meta Business Suite, Meta Business Suite, TikTok Ads Manager or similar.
• Community management experience is highly advantageous, with an understanding of customer engagement, moderation, escalation processes and brand tone of voice.
• Excellent project management skills with the ability to manage multiple priorities and deadlines simultaneously.
• Strong written and verbal communication skills with confidence presenting recommendations to both internal stakeholders and clients.
• Excellent copy review and quality assurance skills.
• Comfortable collaborating across strategy, creative, client service and data teams.
• Naturally curious about culture, consumer behaviour, digital trends and emerging social platforms.
• Strong analytical thinking with the ability to interpret data and translate insights into recommendations.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g. ChatGPT, Gemini, Claude, Midjourney and Perplexity) is advantageous.