Mid/Senior Brand Intelligence Analyst (Bryanston) at The South African Breweries (SAB)

Main Purpose or Function of the Position

• Be able to effectively drive high value brand performance reporting in a fast-paced and dynamic corporate environment. Their goal will be to drive brand growth through cross collaboration within different  departments, be responsible for mentoring and upskilling other junior analysts, as well as identifying opportunities for process improvement and driving overall departmental excellence.

Main Accountabilities:

• Coordinate reporting efforts (paid, earned, owned) to optimize digital performance for brands within portfolio of work.
• Act as the brand reporting custodian to develop integrated insights and  recommendations which drive digital performance.
• Identify ways to pair digital brand performance tracking and key brand metrics such as power scores.
• Takes a portfolio approach in terms of management of brands to create consistency in  reporting methodologies and KPI setting and integrations with Insights team and consumer intelligence.
• Meet weekly, monthly, campaign and special research project deadlines. Ensuring assigned tasks have been completed in the agreed timeframe.
• Work closely with Data Analysts to visualize data and craft actionable insights and recommendations which overlay a clear understanding of the brand strategy, current brand activity and  overarching strategic goals, while evaluating performance data with an overarching view of the brand’s target audience, performance goals and passion-points.
• Innovation and best practice. Stay up-to-date with brand strategy changes, Kantar research data, platform updates and new insights/strategy frameworks to constantly drive industry best practice  and data-driven creativity through your insights.
• Proactively identify opportunities or ways to solve brand barriers, beyond delivered briefs. Demonstrates multiple ways to overcome brand and consumer pain points. Takes a measured and  structured way of working and provides considerate and meaningful feedback to team members where necessary.
• Insights and recommendations are applicable across portfolios in the business as well as industries outside of the business and should consistently inspire and improve other analysts'  work. Follows up and ensures insights are integrated in strategies and reviews implementation of campaigns for continued optimization.
• Understand business and department strategy, as well as full 1YPs for their assigned portfolios.

Core Competencies / Behaviours:

• Strong leadership and owner mindset, driven to grow technical and soft skills for themselves and others.
• Presentation Skills: Proficiency in creating and delivering presentations tailored to the audience from peer to senior leadership level. Strong MS Powerpoint, written and verbal skills essential.
• Digital Marketing: Strong understanding of digital marketing strategies, channels and tools. ATL and Paid Media knowledge advantageous.
• Digital Marketing Data Analysis: Proficiency in analysing digital marketing data in relation to business operations, and other performance data.
• Boolean Logic: Proficient in Boolean logic to craft social listening queries for search and data analysis. Brandwatch experience advantageous.
• Google Analytics: Proficiency in using Google Analytics to track and analyze website traffic. Knowledge of SEO and SEM and Google Ads, GA Certification advantageous.
• Strategic / Critical thinking and insights creation to drive actionable insights and optimization. Experience with A/B testing advantageous.
• Visualization Tools: Proficiency in using visualization tools and dashboard building in social media tools such as Emplify, Brandwatch or similar. Power BI advantageous.
• Spreadsheet Modeling: Strong skills in spreadsheet modelling on MS Excel, such as Pivot tables, VLOOKUP’s.
• Influencer Vetting: Ability to vet and analyze influencers from Celebrity to Nano level for marketing campaigns at a local and international level.

Main Outputs:

• Timesheets completed weekly.
• Brand Performance Reports (weekly, monthly, Campaign, AARs and Quarterlies).
• Crisis Tracking and Reporting.
• Advise on and evaluates reporting metrics against specific brand / campaign KPIs.
• Mentor and upskill juniors on technical and soft skills to drive excellence.
• Report collaboration with Insights, Strategy and Consumer Intelligence teams or external stakeholders.

Characteristics:

• Passionate about brand marketing and analytics.
• Strategically minded critical thinker.
• Client facing presentation skills.
• Understanding of research methodologies and digital marketing channel analytics.
• Able to thrive in a dynamic corporate environment.
• Prioritization and time management.
• Leadership or mentoring skills to drive reporting excellence and quality control.

Qualifications and Experience:

• Matric
• (Higher Certificate/Diploma) or relevant tertiary qualifications / certifications.
• 3+ years either social media and digital performance / insights analysis / strategy / research  ability to interpret data and identify trends and actionable insights.
• Knowledge and experience using research and reporting tools to drive performance insights.
• Understanding of research techniques and frameworks with the ability to apply them in an  agile environment.
• Ability to interpret and communicate data and research across the marketing department.

Reporting structure:

• Reports to – Brand Intelligence Lead