Mobile Marketer at DigiOutsource

Purpose of the Role:

The Mobile Marketer will drive mobile marketing initiatives for 15+ Brands promoting their mobile apps (IOS and Android) in 30+ countries. The aim is to deliver ASO results through acquisitions, marketing integrations and support on the continuous updates of the apps we manage.

Duties will include, but not limited to:

• App store optimization (ASO) efforts on but not limited to iOS App Store and Google Play
• Improve our rankings and acquisitions
• A/B testing, managing search keywords, Creative assets, Videos, icons,
• Reviews and ratings optimization efforts.
• Overseeing multiple projects, timelines, and business collaboration.
• Maintaining cross team relationships and working relationships
• Briefing, management, and research of projects in relevant systems
• Maintain all App Store accounts/user access across all platforms.
• Make sure all accounts are paid and up to date with relevant certificates.
• Onboarding and reviewing new app stores.
• Driving mobile innovation to stay ahead of trends.
• The conceptualization and implementation of ideas throughout the business.
• Ensuring we keep our knowledge base up to date for new and existing processes and procedures
• Develop a comprehensive mobile strategy to grow our global mobile user base.
• Manage the localization of our app store presence to maximize our global appeal and provide a better experience for our users.
• Collaborate with product to drive promotions and features that will help get us featured in app stores and drive installs. (New Games, features etc.).
• Suppliers, agency, and partner communications
• Building up the out of store presence to drive more users to out store front partnering with the digital, paid and R&D teams in the greater department

Essential Criteria:

• Relevant Marketing experience and/or qualification
• Driven and comfortable with multi-tasking
• Understand of reporting in systems like Power BI, Data Studio or Excel
• Strong communication skills.
• Strong technical foundation to support in Briefing and marketing solutions.
• Demonstrates consistent behavior aligned to the Organizational Culture
• Passionate and eager learn, grow and adapt with the industry.

Desirable Criteria:

• Experience within iGaming
• Experience managing app store accounts – IOS and Android
• Experience testing apps and tracking
• Exposure to App Marketing platforms like AppsFlyer, Sensor Tower, App Annie etc..

Person Specifications:

• Interpersonal Skills
• Organisation and Planning
• Effectiveness and Delivery
• Team Orientation
• Initiative
• Ownership and Accountability