Mr D - Paid Media Manager at takealot.com

Your responsibilities will include:

• Manage, Run, Optimise and Report back on Paid Advertising channels on a daily, weekly and monthly basis to the internal and external stakeholders, these include but are not limited to:
• SEM (Google Search & Google Shopping) Display & Video 360 (Acquisition & Remarketing) 
• App Install & App Engagement (Acquisition & Retention) Video (YouTube) 
• Managing paid advertising budgets optimally to achieve business 
• KPI’s Assist business departments with paid advertising requirements, reporting, analysis and strategies Help other business departments understand and how best to implement their digital advertising requests.
• Keep up to date of changes in the digital industry and setting up tests to implement and determine the viability of these new changes on our internal paid advertising
• Develop and drive a mobile app acquisition and retention strategy

Skills, Knowledge & Abilities:

• Strong knowledge of Paid media channels including Google Ads (Search, Display, Shopping & YouTube), META and Tiktok
• DV360 and SA360 experience (Beneficial)     
• Demonstrated knowledge of data analytics tools including Google Analytics and MMPs such as Adjust or Appsflyer
• Certifications: Google Ads & Google Analytics (Required)
• Understanding of ASO and SEO (beneficial)
• Google Tag Manager experience(beneficial)
• Advanced analytic and reporting skills required
• Proficient in daily, weekly, and monthly reporting standards

Qualifications and Experience:

• Bachelor’s degree in Digital Marketing or Marketing or equivalent or Statistics, Mathematics or Computer Science
• 2 - 4 years’ experience in a paid advertising role 
• 1+ years proven success managing user acquisition channels for mobile apps