Nutricia: Key Account Manager Modern Trade at Danone

ABOUT THE JOB

Critical Skills

• Develop an effective account management relationship that ensures volume growth and builds our brand at retail stores.
• Develop and implement business plans for selected key accounts.
• Develop and implement annual seasonal sales plans in support of AOP.
• Monitor developments, trends, and competitor activity and to share information with sales, merchandising and marketing teams.
• Build strong relationships with the retail partners, within internal and external stakeholders.
• Manage and coach third party companies to achieve targeted sales and to maintain a profitable and growing customer relationship.
• Ensure Nutricia brand equity is presented in line with brand strategies at retail level.

Seasonal Planning

• Develop a comprehensive seasonal sales account plan for the Key Account in line business volume and revenue targets.

Assortment Planning

• Conduct effective assortment planning to ensure the range presented drives volume and builds the brand image.

Inventory Management

• Ensure the key account inventory holdings are sufficient to display the range and meet consumer demands. To drive effective sell-in and sell thru activity in the key account.

Learning & Development

• Equip key account store staff with seasonal product knowledge and effective selling skills to drive sell-thru.

Visual Merchandising (Planograms)

• Ensure effective presentation of the brand at retail in line with the Visual Merchandising standards.

Build Key Account Relationships

• Monitor account performance and successfully resolve issues of concern in a manner that builds the account relationship.

Sales Forecasting

• Prepare accurate monthly sales forecasts and demand planning Trade spend budget for each bucket spend.

Go-To-Market Process

• Participate and make constructive contributions to the key GTM meetings (line architecture and final adopt meetings) to ensure the range selected across all categories meets both Nutricia and the key accounts expectations.

New Product Innovation/ Category Reviews

• Conduct effective seasonal line releases to drive order commitments by the key account that meets or exceeds our targets.

YOUR COMPETENCIES

• Completed studies in relevant field (Business Administration, Sales, or Marketing) with 3 years of relevant working experience within a FMCG with a proven track record in sales management.
• Good communication and presentation skills
• Flexibility, openness, and willingness to grow & learn.
• Customer centric mindset, effective goal setting i.e strong results orientation.
• Entrepreneurial thinking, strong leadership skills, conceptual selling skills and team cooperation
• Excellent knowledge of MS Office programs, especially Excel and PowerPoint
• Drive license
• Proficiency in spoken and written English