On-Consumption Campaign & Promotions Support Specialist at The South African Breweries (SAB)

Key Roles & Responsibilities:

Promotional Campaign Development & Execution:

• Assist in designing promotional strategies tailored to on-consumption settings to boost brand awareness and consumer engagement.
• Coordinate with internal teams and external partners to ensure timely and effective execution of promotional activities.
• Oversee the distribution and setup of promotional materials, including signage, samples, and digital content, within on-consumption channel.
• Support the organization of promotional activations, such as product tastings and special promotions, to attract and engage consumers.
• Collaborate with venue managers and staff to ensure seamless event execution and a positive brand experience for consumers.
• Ensure all promotional activities comply with legal regulations and company policies.
• Uphold brand standards and messaging consistency across all promotional materials and communications.

Ad Hoc Requests: Market Research & Analysis:

• Provide analytical support for marketing campaigns by collecting and interpreting data on consumer behavior, sales trends, and market dynamics.
• Assist in the development of marketing forecasts and budgets based on analytical findings.
• Collaborate with the marketing team to conduct A/B testing and analyze results to optimize marketing strategies.

Stakeholder Engagement & Relationship Management:

• Build and maintain strong relationships with on-consumption partners & Stakeholders.
• Serve as a liaison between the marketing department and on-consumption partners, ensuring alignment of promotional activities with business objectives.

Campaign Execution Administrative Support & Reporting:

• Maintain accurate records of promotional activities, budgets, and inventory of promotional     materials.
• Prepare regular reports on campaign performance, including sales data, consumer feedback, and ROI analysis.
• Develop and maintain dashboards to monitor key performance indicators (KPIs) and track the effectiveness of campaigns.
• BEESVision management and analytics, ensuring sales force implementation is accurate & ensure trade standards are maintained.

Minimum Requirements:

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.
• Prior experience in marketing analysis, data analytics, or a similar role, preferably within the on-consumption sector.
• Proficiency in data analysis tools and software (e.g., Excel or similar platforms).
• Strong understanding of data visualization techniques to effectively communicate insights.
• Ability to interpret complex data sets and translate them into strategic recommendations.
• Detail-oriented with a strong focus on accuracy and data integrity.
• Skilled in identifying trends, patterns, and anomalies within data.
• Strong verbal and written communication abilities.
• Excellent interpersonal skills with the capacity to build relationships with diverse stakeholders.
• Exceptional attention to detail with the ability to manage multiple projects simultaneously.
• Effective time-management skills and the ability to meet deadlines.
• Creative thinking with the ability to develop engaging promotional concepts tailored to the on-consumption market.
• Openness to new ideas and approaches to enhance promotional effectiveness.
• Ability to work collaboratively within a team and with external partners.
• Flexibility and adaptability to changing marketing trends and consumer preferences.