Online Digital & Marketing Manager at BET Software

You Bring:

• Relevant Diploma/Degree.
• 2-3 Years Admin/Operations Management.
• 3 -4 Years Marketing/Digital Experience.
• 2 – 3 Years Digital Marketing Tools Experience.
• Detailed-oriented, strong analytical skills
• Ability to work under pressure and in a fast-paced growing environment.
• Willingness to contribute thinking and ideas that extend beyond digital marketing specific tasks.
• Strong planning and organisational skills.

What You’ll Do:

• Preparing of Business Revenue Documents.
• Working with Development Team to introduce gamification for the business.
• Actively promote the BET values. Live the values and lead as an example to the team.
• Manage interactive projects from inception through to completion in compliance with plans and strategic briefs.
• Work closely with graphic designers and developers to ensure that the plans are properly executed, and designs are implemented to brief.
• Work closely with copy writers, designers etc., to develop content, optimise the use of each digital channel for campaign efforts and execute the campaign vision.
• Assist with developing content for all digital & online platforms including websites and mobile apps, site maps, wireframes, navigation models etc.
• Plan and execute SEO/SEM, email, social media, mobile and online advertising and lead generation campaigns.
• Oversee, support and work with social media teams working on a range of social media channels (Facebook, LinkedIn, Twitter, YouTube, Instagram, Vine, Pinterest, Google+, etc.)
• Provide guidance, functional expertise and best practice recommendations to the team regarding the execution of digital marketing and social campaigns.
• Manage email-marketing campaigns including planning, targeting, database set-up, testing, execution, reporting and ongoing optimization.
• Manage the ongoing maintenance of websites and digital assets, working closely with the internal development department, social media team members to plan, book and manage all digital campaigns.
• Maintain up-to-date industry knowledge of trends, technologies, industry standards and best practices on an ongoing basis.
• Assist in implementing websites, Mobi sites and digital marketing initiatives, considering the target market, site functionality and industry trends.
• Excellent problem-solving skills and be able to find solutions for any issues with digital media campaigns and/or websites or intranet.
• Independently and actively manage all aspects of a range of projects: from scoping, managing issues/risks, scheduling, quality control, and online communication management, daily.
• Work with internal teams to create digital media strategies, design and develop presentations, and oversee effectiveness of the ongoing digital media programs and platforms.
• Use data and insights to identify trends, segment target audiences, optimise performance and devise digital campaigns that engage, inform and motivate.
• Utilise strong analytic ability to evaluate customer experience across multiple channels and customer touch points and provide strategic recommendations and devise retargeting and remarketing campaigns as may be required.
• Evaluate emerging technologies; provide thought leadership and motivate for adoption where appropriate.
• Contribute to brainstorm new and creative growth strategies.
• Review, analyse and report on all campaigns providing detailed ROI’s and key learnings and suggested improvements for future initiatives.
• Stay abreast of latest industry wide changes and activities relating to all facets of digital marketing
• Will be required to travel from time to time.
• Strong planning and organisational skills.