Online Editor-B2B at SME South Africa

About the job

Online Editor-B2B

SME South Africa is an online publisher providing business owners with advice, tools, and resources to grow their businesses. With over 100k unique readers and 40k+ email subscribers, we are the go-to platform for SMEs in South Africa.

We are looking for an Online Editor passionate about the SMME industry to join our team. You will be responsible for helping us grow our audience numbers by creating, improving, and maintaining content on SME South Africa's digital channels.

As the editor, you will oversee all SME SA's media channels, including newsletters, social media platforms, and content production. You will also manage freelance writers.

Daily responsibilities include:

•  Sub-edit content submitted by freelancers.
•  Oversee the social media calendar.
•  Rewriting and updating evergreen long-form content.
•  Manage deliverables for paid content projects.
•  Manage and publish our weekly newsletter.

We need an editor with a solid understanding of copywriting, SEO, and Journalism. The candidate must possess superior writing ability, attention to detail, and creative vision—someone who excels at prioritizing multiple projects and meeting strict deadlines.

WHAT YOU'LL BE DOING

•  Work with the CEO to develop and execute a compelling editorial content vision and strategy for 2024 and beyond.
•  Create a robust newsletter program with engaging content for our audience.
•  Analyze traffic data and use it to improve audience engagement headlines and our long-form content.
•  Oversee and manage the creation of articles, features, reviews, and other editorial content across platforms.
•  Ensure all content adheres to our editorial standards, maintaining accuracy, clarity, and consistency in all published materials.
•  Monitor audience feedback and engagement metrics to improve content and drive audience growth continuously.
•  Work closely with other team members to ensure the brand's commercial success.

Qualifications:

•  Bachelor's degree in journalism, communications, or a related field.
•  5+ years of experience as an Editor/Snr Journalist in the B2B/Tech industry.
•  Exceptional writing and editing skills, with a keen eye for detail.
•  Excellent interpersonal and communication skills.
•  A basic knowledge of the SME landscape in South Africa.
•  A passion for helping entrepreneurs succeed.
•  Be ambitious and strive to become a trusted industry expert, earning authority and trust as a writer - stepping in to act as a spokesperson for the brand when required.
•  Understanding of SEO best practices in a publishing environment.
•  Proficiency in using content management systems, e.g.WordPress.
•  Ability to work under tight deadlines and manage multiple projects simultaneously.