Paid Media Specialist/ Social Media Trader at Havas South Africa

Daily roles and responsibilities:

• Launch campaigns through social trading desk.
• Support digital team in targeting advisals and audience sizing.
• Optimise campaign performance.
• Recon campaign spends.
• Receive brief from Account Managers with budget, buy type, KPI's and audience build.
• Set up campaign in the back of Facebook Business Manager.
• Go live on campaigns and monitor performance daily.
• Recommend optimisations for campaigns based on performance being seen & receive instructions for optimisations from team to implement.
• Work with spends, campaign pacing, bid caps, etc
• Receive creative and load it to into the campaign for each audience.
• Back-end work with tech tools a daily requirement in this role.
• Alert teams on Meta services updates.

General responsibilities:

• Provide quarterly social media landscape insights
• Work across markets in Africa
• Update digital team on changes to Meta platforms (new formats, changes in available buy types etc)

Skills:

• Backend knowledge of social platforms and algorithm procedures
• Meta Business Manager
• Paid Media Knowledge and skills
• Ability to work with financial topics
• Experience in ad-ops (specifically social media)
• Detail-oriented and interested in tech stacks
• Experience working with Facebook Business Manager, DV360, Google Adwords. 
• Ability to work on multiple projects at once
• Growth mindset
• Working independently
• Well organised
• Reliable
• Able to work in the office